Travel SEO Experts | SEO for Tour Operators & Hotels | north9

Specialist Travel SEO Services

We combine fantastic travel SEO strategies with outstanding technical insight to help drive more potential customers to your website through search engines.

Blue coast with water and horizon

Engaging copy. Technical know-how. Unrivalled links.

Our travel SEO strategy is tried and tested.

Your business gets an unfair advantage.

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We are Experts in SEO for Travel Companies

See the Results:

Meet The SEO Team

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Chris Parr

SEO | Operations | GEO

Chris is our client management and systems maintenance guy, with a whole load of SEO experience under his belt to boot. When he’s not running ultra marathons for fun, his favourite place to visit is Iceland, full of beautiful mountains, beaches, and glaciers.

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Kerri Katz

SEO | GEO | Strategy

Kerri is here to lead the SEO team, managing the design and implementation of SEO strategies to help our clients grow their businesses. She was born (and spent her first 24 years) in South Africa and it will always be her favourite country, one that she recommends everyone should visit.

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Luiza Antunes

SEO | PPC | Strategy

Luiza’s role is client management on the SEO & PPC front, drawing on her extensive digital marketing experience. She’s been to over 50 countries and has also been a travel blogger for over 10 years, so she’s not only an SEO expert, but a destination one as well!

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Chloe Robinson

SEO | GEO | PPC

Chloe’s role in the team is to create and implement SEO & PPC strategies to boost websites to the top of Google’s search results. Vancouver is her top travel destination, being the perfect blend of city and mountains.

Tom Suttill

SEO | GEO | PPC

Tom is part of the SEO Team, helping clients climb to the top of Google’s search results. Outside of work you’ll find him trail running in the Yorkshire Dales and his dream travel destination is Japan.

Our Travel SEO Expertise

SEO success in the travel sector requires more than just general optimisation. It requires a deep understanding of the traveller’s journey. Here’s how we provide our clients with a competitive edge:

Technical SEO

<p>We optimise travel websites to ensure your complex booking engine is lightning-fast, easily indexable, and ready to rank. </p>

Website Migrations

<p>We manage travel site migrations with precision, protecting your historical ranking data so your organic traffic never skips a beat during a rebrand. </p>

SEO Auditing

<p>Our deep-dive SEO audits identify the specific technical and content gaps currently preventing your travel business from reaching its full potential. </p>

International SEO

<p>We implement global SEO strategies to ensure your brand reaches the right travellers in every market worldwide. </p>

Outreach & Link Building

<p>We leverage deep industry relationships to secure high-quality backlinks, building the trust search engines look for. </p>

SEO Copywriting

<p>We craft inspiring destination stories and guides that satisfy both the traveller’s curiosity and the search engine’s need for unique authority. </p>

SEO Competitor Analysis

<p>We reverse-engineer the strategies of industry giants and OTAs to identify the exact content and link gaps your travel brand can exploit to win. </p>

Strategic Keyword Research

<p>We look beyond volume to find the high-intent, bottom-of-funnel phrases your ideal guests are using to find and book their next trip. </p>

Generative Engine Optimisation (GEO)

<p>We optimise your travel brand to ensure it is the primary recommendation when travellers use AI engines like ChatGPT or Google AI Overviews to plan their trips.</p>

Our Travel SEO Campaigns Deliver the Results You Expect and Your Competitors Can Only Hope For

We are experts in SEO for Travel Websites

No guesswork. We’ve spent years fine-tuning our approach to search engine optimisation for travel companies, so we can produce it time after time in a predictable way. And we continue to refine our strategy every day.

Coverage you could only dream of

Top travel publications, national news sites, industry-leading blogs. We get the links that make your business soar in the search results.

Absolute transparency and trust

Unfortunately, our industry isn’t blessed with being the most open of bunches. We’re the opposite. You’ll be informed of everything we’re doing with our SEO work so you have no doubt about how we’re helping your business grow.

Our Strategy for Travel SEO is Data-Driven. Predictable, Tested and Systematic.

1

In-Depth Keyword Research

We thoroughly research the market to identify all areas your audience are searching for. And we already have a head start with our travel expertise.

2

Full Content & Technical Audit

We’re geeks at heart, and we know how to identify the important technical areas that will have the biggest impact on your SEO performance and bring in more potential customers on a regular basis.

3

Page Optimisations

Sometimes, all it takes is a little push to help a landing page really take off. By optimising your website pages with keyword phrases, SEO-aligned headings and targeted meta-data, we can help boost your website performance by building on what’s already there.

4

Competitor & Keyword Gap Analysis

We’re not shy about getting inspiration from others. Our approach to SEO involves competitor and keyword gap analysis so we can identify what your website is missing and get ideas about what to include from others in your sector.

5

Industry Leading Links

We’ve built up relationships with some of the most influential sites in the travel industry and that’s where we put our clients. Plus we find the links that are powering your competitors too.

6

Engaging and Optimised Copy

Forget ‘SEO copy’. We write informative and entertaining text for users. Then we incorporate the phrases your target audience are searching for every day so search engines love it too.

7

Innovative Creative

To get referenced by the most powerful sites on the web you need to stand out. Fortunately, we know how to make you look special so they want to talk about (and link to) you.

8

Transparent Reporting

How do you know if it’s all working? We deliver clear, simple reports with all the organic traffic, rankings, and conversions that shows you’re progressing. And then we chat through it with you as often as you like.

Tailored SEO for Every Corner of the Travel Industry

Because a boutique hotel in the Cotswolds faces entirely different hurdles than a global safari operator, we refuse to use a generic, one-size-fits-all approach to your growth.

Hotel SEO

As a specialised SEO agency for hotels and hospitality, we focus on dominating high-intent localised search visibility to drive more direct bookings.

SEO for Tour Companies

We help capture travellers at the “inspiration” phase by positioning your brand as the definitive expert for your specific destinations.

Luxury Travel SEO

Luxury travellers search with different intentions. We lead with aspirational storytelling and PR-led authority building to connect your brand with high-net-worth audiences.

Travel Agent SEO

We empower independent and niche agents to compete with global industry giants through superior localized visibility and high-converting, expert-led destination guides.
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What Our Clients Say:

We’ve had the pleasure of working with north9 over the past year and have found working with the team there to be a wonderful experience. As a small business specializing in luxury villa rentals in Barbados, it was important for us to find a partner who understood our niche and could help us reach our target audience.

north9 has continued to meet and exceeded our expectations in that regard. We have been thoroughly impressed with the results of their work and look forward to continuing our relationship in to the future. I would highly recommend north9 to any business in the travel industry looking for a dedicated and professional SEO company.

George Hammerton

Director

We Get Our Clients Featured Here:

Travel SEO FAQs

Do you guarantee SEO results?
How long is the commitment to SEO?
How long will it take for me to rank on page one?
Do you only work in the UK?
Why does a travel business need an SEO agency?
What SEO challenges do travel websites face?
How do you handle the peak and troughs of travel booking in SEO?
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The Ultimate Travel Marketing Playbook

We partnered with WTM London to produce a simple step-by-step playbook for travel businesses to apply the same tried and tested marketing methods that have helped hundreds of our travel clients grow.