We recommend running campaigns of at least 6 – 12 months so we have time to build awareness of your brand and develop relationships with the journalists that matter (if we don’t already have them). However, we have had clients that have gained significant amounts of coverage within 3 months, so this can happen quicker, though we do err on the side of caution to give clients realistic expectations.
Travel PR Agency
We’re a travel PR company that gets travel brands featured in the places that matter, using innovative approaches that deliver long-lasting results online and improved brand visibility for both SEO and GEO. We create press releases and creative campaigns content that gets the coverage that move you ahead of the competition.
Creative ideas. Compelling hooks. Consistent coverage.
Our Travel PR campaigns hit all the right notes.
You see a true impact on the bottom line.
We Are Specialists in Travel PR
See the Proof:
9,543%
Year-on-year website conversions increase
Leisure Resorts
We helped Leisure Resorts increase bookings by 665%, grow organic traffic by 72%, and reduce cost per lead across all paid channels
126
pieces of coverage
Craft Travel
Here’s a story about how we helped a newly branded website – Craft Travel – to increase organic impressions by 226% in 12 months, and secured over 126 pieces of coverage in global publications.
120%
year on year organic traffic increase
Kip and Nook
We helped Kip & Nook launch a new website that enabled them to significantly grow their visibility for key commercial terms, as well as providing strategic guidance to grow their local audience and also increase occupancy.
#1
Within 6 months, the key phrase, "antarctica cruises" reached #1 in Google
Antarctica Cruises
We supported Antarctica Cruises from the website launch to ranking #1 on Google for key search terms and gaining coverage in top publications.
460+
Publication Features
Holidu
We helped Holidu gain PR coverage in over 460 publications and see a 344% increase in impressions on their website.
9,543%
Year-on-year website conversions increase
Grand Prix Grand Tours
We helped them increase bookings by 9,543%, grow organic traffic by 16,057%, and secured links on the likes of Forbes and The Washington Post.
326%
Year-on-year organic traffic increase
Rainforest Cruises
We helped Rainforest Cruises increase organic traffic by 326%, curated 150+ high-quality Links and secured over 40 pieces of coverage
30+
Pieces of coverage in leading publications
Hammerton Barbados
We helped Hammerton Barbados increases organic traffic by 214%, rank in position 1 for key phrases, and secure 30+ pieces of coverage including The Times, Express, and Woman & Home.
293%
year on year organic traffic increase
Roma Experience
We helped Roma Experience increase organic traffic by 2,800% and get national news coverage.
PR Services That Deliver Long-Term Results, Time After Time
Exclusive PR coverage is good. Sustainable PR coverage is even better. We’re a Travel PR company that ensures you get the latter. Our travel PR services cover every angle to ensure your brand is talked about in all the right places.
Reactive PR
We’ve got our ear to the ground and we know the travel and hospitality industries inside out. When journalists are writing stories that are relevant to you, we’ll tell them who they should be writing about and offer expert quotes to build trust in publications where both your audience and AI models are looking.
Targeted Travel Outreach
We write stories we know people will want to cover, and we send them to carefully researched journalists and publications that we know will love them. We focus on securing media mentions in both high-authority and widely referenced sources (that are likely to appear in LLM training data). That’s what makes us one of the best choices for hotel and travel PR firms in the UK.
Data-Driven and Creative Campaigns
Our creative campaigns are designed to pique the interest of your audience and journalists, with unique stories that grab people’s attention and secure coverage. Another tactic we use is producing research-heavy content to become source material for journalists and increase data attribution to our clients as LLMs prioritise widely cited reports.
Ideation and Data-Driven Insights
Our creative team know what works in the content marketing travel industry. But they also know how to approach topics from different angles to perk the interest of your audience and journalists. We generate ideas that always offer an engaging perspective.
Niche And Relevant Publications
We’ll get you coverage on the big shiny publications as well as the places that AI models are taking notice of. So, along with getting your brand mentioned on high-quality, high domain authority publications, we focus on contextual relevance and brand association of both the publication and the article topic to achieve the best results for you.
Press Trips and Influencer Marketing
We identify who is going to cover our story long before we start creating it. That way we can mould every last part of our campaigns and press releases to make them the perfect fit for our key targets.
Long-Term Results
Our hospitality and travel PR work is focused on getting the best results for your brand. That means you get long-term benefits which drive more ongoing traffic and lead to conversions. Not just a fancy magazine you can put on a tabletop.
Meet The PR Team
Amelia Selby
PR | Impact | Partnerships
Amelia leads our PR activity – gaining links to top publications through creative campaigns, press releases, PR stunts, social media, newsjacking, and more. The country that has her heart is India – diverse scenery, incredible people and the food is to die for!
Alice Page
Content | PR | Social
Alice is a content writer, crafting articles and blog posts for a variety of internal and external sites, as well as supporting with social media. Her love of travel extends beyond work, having lived in Barcelona for two years and jetted off to as many destinations as possible on her travel bucket list.
PR Campaigns That Get You Coverage and Keeps Your Competitors Awake at Night
Too often, PR is focused on glitzy pieces of coverage in magazines that sit on table-tops unread. We get you features in industry-leading publications, but we also focus on getting links in our coverage that will drive your SEO performance (add link to SEO services page) long into the future.
We make PR predictable
We don’t send press releases into the ether and cross our fingers. We use our knowledge of the travel industry, our media relations and experience as a travel PR agency to target the right people with the right stories. And then we watch the coverage flow in.
We get links on the strongest sites on the web
Our PR travel marketing campaigns gain links on top-tier websites that have a huge impact on ranking performance. This drives more traffic to your site and delivers impressive ROI for your business, long-term.
We’ve been name-dropped in industry-leading publications
We’ve shared exactly how we get the results we achieve. It’s been published on Moz, Search Engine Journal, SEMRush and other top industry outlets. You don’t need to doubt our process, because we’ve shared exactly how we do it as a travel digital marketing agency (add link to travel marketing page).
We Get Our Clients Featured Here:
PR Services That Delivers Long-Term Results, Time After Time
1
Reactive Outreach
We’ve got our ear to the ground and we know the travel industry inside out. When journalists are writing stories that are relevant to you, we’ll tell them who they should be writing about.
2
Targeted Travel Press Releases
No newswires here. We write stories, not press releases, and we send them to carefully researched people that we know will love them. That’s what makes us one of the best choices for travel PR firms in the UK.
3
Creative Campaigns
Whilst we’re sure your business is sparkly enough to dazzle the most cynical of journalists, we always like to add some magic dust. Our creative campaigns take unique angles that grab people’s attention and get you coverage and links.
4
Ideation and Data-Driven Insights
Our creative team know what works in the content marketing travel industry. But they also know how to approach topics from different angles to perk the interest of your audience and journalists. We generate ideas that always offer an engaging perspective.
5
Media Relations
We identify who is going to cover our story long before we start creating it. That way we can mould every last part of our campaigns and press releases to make them the perfect fit for our key targets.
6
Long Term Results
Our Travel PR work is link-focused (add link to link building page). That means you get long term ranking benefits which drives more ongoing traffic that leads to conversions. Not just a fancy magazine you can put on a table top.
What Our Clients Say:
We started working with north9 halfway through 2021 and we are thrilled with the work that they have done and continue to do for us. We are extremely impressed with the creative ideas they always present, as well as the speed at which they manage to produce high-quality campaigns. Plus, the incredible coverage they have secured for us speaks for itself!
Special shoutout to Amelia, our PR Manager – you are a pleasure to work with! Thank you and we can’t wait to see what more we can achieve working together in the coming months.
Sarah Siddle
PR & Online Marketing UK
Travel PR FAQs
What Kind of Places Do You Get Clients Featured?
Do You Only Get UK Coverage?
How Long Will It Take To Get Coverage?
Is Coverage Guaranteed?
