Travel PPC Agency

Q: What is PPC campaign management?

PPC campaign management involves overseeing the budget a company is spending on paid advertising and managing how this is allocated to produce the best possible results. At north9, we’ll take charge of your PPC campaign management and keep you updated on the budget and progress, so you don’t need to worry about any of the nitty gritty.

Q: Why use PPC advertising?

PPC advertising can be an incredible successful service to add to your overall marketing strategy because of how it can grow your audience and reach more potential customers. With the right appraoch, you can start to see the results and impact quickly, which we’ll keep you updated on when we manage your campaigns.

Q: What is the difference between SEO and PPC?

Search engine optimsiation (SEO) is a marketing approach that focuses on improving your website with a variety of techniques to improve your visibility on search engines and help drive more organic traffic. PPC is an approach that uses paid advertising to get your website infront of certain users, making more of a target impact in a particular area.

Q: How do PPC and SEO work together?

PPC and SEO work really well together as simultaneous marketing approaches because they deliver both long term and short term results. Both involve keyword research and both aim to drive more traffic to your website, but SEO improves your general website and brand visibility over time, whilst PPC helps to direct specific potential customers to your website.

Paid advertising strategies shouldn’t be built on guesswork. We deliver Travel PPC campaigns that target and convert your ideal customers in line with your budget.

Compelling adverts. Informed targeting. Ongoing refinement.

Our approach to travel PPC is built on years of industry experience.

You get more leads and sales for your business.

We Are Specialists in Travel PPC
See the Proof:

150.8%

increase in booking revenue year over year.

The Zetter

The Zetter is a collection of characterful boutique hotels and intimate Parlours, offering memorable stays, distinctive dining and a refreshingly personal approach to hospitality. Each property combines bold design, individual personality and exceptional service to create experiences that feel unmistakably Zetter.

Read Case Study

SEO Link Building Copywriting Email Marketing Hotel Marketing Paid Social PPC CRO

Meet Our PPC Team

Luiza Antunes

SEO | PPC | Strategy

Luiza’s role is client management on the SEO & PPC front, drawing on her extensive digital marketing experience. She’s been to over 50 countries and has also been a travel blogger for over 10 years, so she’s not only an SEO expert, but a destination one as well!

Chloe Robinson

SEO | GEO | PPC

Chloe’s role in the team is to create and implement SEO & PPC strategies to boost websites to the top of Google’s search results. Vancouver is her top travel destination, being the perfect blend of city and mountains.

Tom Suttill

SEO | GEO | PPC

Tom is part of the SEO Team, helping clients climb to the top of Google’s search results. Outside of work you’ll find him trail running in the Yorkshire Dales and his dream travel destination is Japan.

Kerri Katz

SEO | GEO | Strategy

Kerri is here to lead the SEO team, managing the design and implementation of SEO strategies to help our clients grow their businesses. She was born (and spent her first 24 years) in South Africa and it will always be her favourite country, one that she recommends everyone should visit.

Your travel PPC is in good hands with our team. Here’s why.

We know travel inside out

We’ve been working in the travel and hospitality industries for over a decade and know what is needed to create ads that will reach the right audience. Combine this insight with our marketing expertise, and you’ve got a recipe for the best PPC agency for travel brands and hotels.

We’re always mindful of your budget

Getting the best ROI from a travel PPC campaign means being smart with your budget. We always keep your budget front of mind when we’re crafting our bidding strategies, whether that’s knowing when to pull back or when to invest more to make an impact.

We’ll never make false promises

Transparency is one of our core values, and we prioritise this in all the work we do. We’ll always be direct about the strategies we’re using, and never make promises about your progress that we can’t deliver on.

Our approach to travel PPC leaves nothing to chance. We’re always transparent, so you’re always in the know.

Campaign Management

From managing your keywords and audiences to creating new ad groups and campaigns, we take care of every aspect of Google Ads for the travel industry. By keeping an eye on your campaigns, we’re always ready to make the tweaks needed to help things run smoothly and keep your budget under control.

Targeted Keyword Research

Specific keyword phrases and the right match are the foundation of PPC campaigns. We look at your website and competitors to understand what your audience are searching for and keep our eyes on these keywords, as well as the negative ones, throughout the campaign to ensure we’re always targeting what’s going to make the biggest impact, with your budget in mind.

Compelling Advert Copy

Strategy dictates all of our headlines. But we also craft engaging and descriptive copy that hooks your audience right from the very first line.

Data-Driven Strategy

Our approach is always backed by data, from competitor analysis to customer behavior. We also track specific conversion action on your site so that you get the most out of your budget.

Insightful Campaign Structure

We structure PPC campaigns that focus on getting the right travellers to your company. From bid strategies to audience segmentation, we use our knowledge of seasonality, travel trends and travellers’ behaviour to make the best decisions for your business.

The Buyer’s Journey in Action

We keep the buyer’s (or better, the traveller’s) journey in mind with our travel and hotel ads depending on your campaign goals. Whether it’s awareness, consideration, decision or loyalty, we create ads that seamlessly guide your audience towards a booking.

In-Depth Reporting

Our reports are clear, visually appealing and easy to understand. You get in-depth information about conversions and leads, without any unnecessary jargon getting in the way.

Audits and Consultancy

Alongside our classic travel and hotel PPC, we can also audit your current Google Ads account and create a plan to help you refine your approach. We’ll complete quality checks on your ads and your landing pages and share our expert insight into what you can do to improve.