Travel Copywriting Services
Inspiring words can be the difference between making a sale and losing a customer. We create copy that draws users in, tells them what they need to know, and makes you irresistible.
Inspiring words. Entertaining stories. Optimised text.
Our copy is skilfully crafted by industry experts.
Your customers will notice the difference.
We are Experts in Writing Content for Travel Companies
See the Results.
9,543%
Year-on-year website conversions increase
We helped Leisure Resorts increase bookings by 665%, grow organic traffic by 72%, and reduce cost per lead across all paid channels
150.8%
increase in booking revenue year over year.
The Zetter is a collection of characterful boutique hotels and intimate Parlours, offering memorable stays, distinctive dining and a refreshingly personal approach to hospitality. Each property combines bold design, individual personality and exceptional service to create experiences that feel unmistakably Zetter.
126
pieces of coverage
Here’s a story about how we helped a newly branded website – Craft Travel – to increase organic impressions by 226% in 12 months, and secured over 126 pieces of coverage in global publications.
95%
Year-on-year increase in organic traffic
We helped Irish Experience Tours grow organic traffic by 95%, delivered a 414% ROI on PPC, and drove cross-channel growth with an integrated, strategic marketing approach.
102%
year on year organic traffic increase
We helped Oliver’s Travels get featured on Culture Trip, Lonely Planet & 331 Other Sites
392%
year on year organic traffic increase
We helped Silver Swan Recruitment increase traffic by 392% and get found through 302% more phrases.
3,949%
year on year organic traffic increase
We helped Taxi2Airport increase revenue by more than 200% and get 3,949% more traffic
293%
year on year organic traffic increase
We helped Roma Experience increase organic traffic by 2,800% and get national news coverage.
Travel Copywriting Services
We’re more than just wordsmiths. Our hotel and travel copywriting services offer you the whole content creation package.
Content Audit
If you’ve already got content on your website, we want to make sure it’s delivering the best possible results. Our content audit highlights top-performing posts and puts together a plan for helping your existing content get the engagement it deserves.
Content Strategy
Consistency is key to making an impact with content. Our strategy is rooted in your goals to deliver a plan of action that ensures you’re regularly publishing content that drives an increasing amount of website traffic.
Content Creation
From optimising existing blog posts to creating new landing pages or destination guides, our content creation service includes everything you need to get the most out of your website copy. We use our tried and tested approach to writing travel content that ranks, and you get new and improved words, guides and stories on your website every month.
Meet the Copywriting Team
Amelia Canty
Content
Amelia is part of the content team, creating everything from blog articles and landing pages to social media posts. She’s travelled a lot around Europe, but Ibiza will always have a special place in her heart as she’s been visiting the island for over 20 years.
Ella Whitehead
Content | Email | People
Ella is known for ‘having her fingers in many pies’ across the company, working with the content, email, and links teams. Somewhere that she could visit over and over again is New York, but California is the next spot on her bucket list.
Alice Page
Content | PR | Social
Alice is a content writer, crafting articles and blog posts for a variety of internal and external sites, as well as supporting with social media. Her love of travel extends beyond work, having lived in Barcelona for two years and jetted off to as many destinations as possible on her travel bucket list.
Milly Glover
Content
Milly is a member of the content team, working alongside Amelia and Alice.
A keen traveller herself, Porto tops her list of favourite European cities thanks to its rich history and welcoming atmosphere. Milly’s dream is to explore various Southeast Asian countries to experience their vibrant food scenes, diverse cultures, and breathtaking sights.
Our Travel Writing Pleases Users and Search Engines in Equal Measure
We help more visitors find you
Our process starts well before we put pen to paper. We thoroughly research how people are searching for content in your world. Then we craft content which answers all their questions and goes beyond what’s offered by the competition. By a mile.
Your website converts better
Guess what? If you’re the source of useful, trustworthy information then people trust you more and are more likely to buy your product. Our travel and hotel copy inspires trust so you sell more stuff.
Absolute transparency and trust
Unfortunately, our industry isn’t blessed with being the most open of bunches. We’re the opposite. You’ll be informed of everything we’re doing with content creation so you have no doubt about how we’re helping your business grow.
Worried About How Many Times to Include a Keyword in Your Text? You’re Doing it Wrong…
Obsessive Keyword Research
The success of any travel website copy is based on thorough keyword research. We’ve mastered the process so we get predictable results time after time.
Page Structure
It’s not all about the words. Where you put them matters too. We’re scientists as well as creatives, and we love using data to build the perfect page.
Competitor Analysis
We’re confident in our copywriting approach, but we’re modest too. When we recognise that others are doing a good job, we use that information to help create something even better.
Creative Spark
This is where the magic happens. Within each perfectly crafted piece of content, we sprinkle the enchanting dust of creativity and scribble the words your customers will love.
Keyword Analysis
Once we’ve written the perfect piece for your readers we then let science take its course. Using clever tools we find and insert phrases that take your content to the next level so search engines love it too.
Rinse and Repeat
A writer’s work is never done. Throughout our work, we are constantly analysing a client’s content to see how we can tweak it to continuously perform better, whether that means ranking higher or converting more customers.
Words to Shout About
To get your content referenced by the most powerful sites on the web, you need to stand out. We know how to make your content look special so big names will want to talk about (and link to) you.
Transparent Reporting
How will you know if our content is performing? Simple. We deliver clear, simple reports each month with all the organic traffic, rankings, and conversions that show you’re progressing. And we’ll chat through it with you as often as you like.
What Our Clients Say:
Ever since we’ve been working with north9 things have run smoothly. They are always willing to work closely with us when we have an issue and I’m a big fan of their content marketing services. They always manage to create a good looking asset and have a great way of looking at things from a different angle which consistently gains amazing links for us on really strong sites.
Steffan Balkenende
We Get Our Clients Featured Here:
