Kip and Nook | north9

Kip & Nook

We helped Kip & Nook launch a new website that enabled them to significantly grow their visibility for key commercial terms, as well as providing strategic guidance to grow their local audience and also increase occupancy.

Who are Kip and Nook?

Kip & Nook is a luxury boutique hotel with a difference in the Yorkshire countryside. It is made up of unique cabins, communal spaces and settings for co-working and events along with relaxing and engaging activities.

Their Challenge?

Kip & Nook were in need of a brand overhaul and were working on a new website to position themselves as a luxury boutique hotel at the higher end of the market.

They also wanted to attract more of the local audience for their recreational activities and events, such as their new spa, padel court and co-working spaces

How Did We Help?

We started by establishing where their current visibility was and where they wanted to move into with some thorough keyword research.

We also advised on the structure and requirements for the new website which was being designed to ensure they both maintained their existing visibility as well as moving into the new boutique hotel area.

Once we’d finalised the strategy, we then began with content production and link acquisition whilst the new site was being built.

We saw immediate improvement from this work, which only improved when the new site launched and the technical and on-site suggestions were rolled out.

From The Client:

Partnering with north9 throughout 2025 has been a major step forward for us at Kip & Nook. Their team has played a key role in helping us climb the Google rankings, carrying out detailed website audits, and keeping us informed with regular monthly updates that clearly track our progress.

In addition to their SEO work, we’ve also had incredible support from their PR, content, and email marketing teams. The PR team, in particular, went above and beyond – securing us a feature in The Times for the launch of our newest property, The Bon Bon, which was a standout moment for our brand.

Everyone we’ve worked with at north9 has been an absolute pleasure – friendly, knowledgeable, and always quick to respond. Their communication and support make them feel like an extension of our own team.

north9 truly understands what independent hospitality businesses need to grow online, and their commitment and results speak for themselves. We’ve felt supported at every stage and would confidently recommend them to any business looking to grow their presence.

Caitlin Finnerty
Marketing & Events Manager

Services We Provided to Kip and Nook

Link Building

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Hotel Marketing

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Hotel SEO

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Coverage

PR highlights include coverage in The Times and Great British Life.

23%

Increase in % of campaign keywords ranking in the Top 10: from 3% to 23%

Page One

‘boutique hotel yorkshire hot tub’ from not ranking to #5

Page One

‘boutique hotel yorkshire’ from not ranking to #5

Page One

‘luxury cabins yorkshire’ up from #65 to #5

Links

Strong backlinks built from Luxury Lifestyle Magazine and Luxury Travel Magazine.

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