Holidu
Here’s how we helped Holidu gain PR coverage in over 460 publications, see a 344% increase in impressions on their website, and get a campaign mentioned by the Thai Prime Minister on a national broadcast.
Who are Holidu?
Holidu is a search engine for holiday rentals that allows people to find their perfect accommodation and book for the lowest price. The company works with all the major booking portals and local specialists and compares millions of accommodations from more than 1,500 providers.
Their Challenge?
Holidu was looking to work with an agency to amplify their PR and linkbuilding efforts with the UK market specifically, with the chief target being ranking improvement.
How Did We Help?
For our PR strategy, we have adopted a ‘data-led’ approach through creative campaigns, with research, and our findings, indicating that this type of PR is on the increase – +40% year on year in fact. This approach is successful as it allows you to pull together unique data and rank it in a specific order that sparks a range of emotions – outrage for those countries/cities in lower positions and pride for those that take the top spots.
A key tactic for securing high-quality placements has also been to focus on and adapt to the news agenda, including creating campaigns to ‘news jack’ the workation, and multi-generational family trends over the last couple of years. This strategy earned us placements in publications including CNBC, Forbes, the BBC and Insider.
From The Client:
We started working with north9 halfway through 2021 and we are thrilled with the work that they have done and continue to do for us. We are extremely impressed with the creative ideas they always present, as well as the speed at which they manage to produce high-quality campaigns. Plus, the incredible coverage they have secured for us speaks for itself!
Special shoutout to Amelia, our PR Manager – you are a pleasure to work with! Thank you and we can’t wait to see what more we can achieve working together in the coming months.
Services We Provided to Holidu
460+
Coverage
#27.5
#1.2
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