Craft Travel
Here’s a story about how we helped a newly branded website – Craft Travel – to increase organic impressions by 226% in 12 months, and secured over 126 pieces of coverage in global publications.
Who are Craft Travel?
Craft Travel is a luxury travel company specialising in tailor-made journeys across the globe. Their offerings encompass a wide range of destinations, including South America, Africa, Antarctica, and Europe.
Their Challenge?
Craft Travel joined us looking for support with their growth having rebranded and changed domains. They were active on social media and wanted to increase their organic visibility through search as well as getting more visibility for the brand through PR activity.
They were also moving into new regions and wanted a plan to help them drive enquiries in those areas.
We came on board to help create a strategic approach to achieve these goals and support Craft with their future plans.
How Did We Help?
Since the migration from the old domain, we’ve been helping Craft Travel create new content and expand on the existing to increase the number of phrases they can be found through.
At the start of the campaign, this involved launching pages such as Patagonia and Pantanal. More recently, this has involved expanding the informational content on the site and really honing in on good quality content for their users.
Along the way, we’ve combined technical SEO, content writing, link building and PR to significantly increase the performance of the website and the visibility of the brand.
From The Client:
Some of the coverage that north9 secured for us has proven to be the gift that keeps on giving. By focusing on targeted publications and subject matter that really aligned with our branding, we were able to not only attract ideal new clients but also develop search engine creds for the specific type of travel with which we wanted to be associated. Amelia and Molly always put in the work with genuine care and collaboration, always smiling! It’s always been evident how invested they are in our growth beyond simply ticking the box or getting the job at hand done.
Services We Provided to Craft Travel
Coverage
200%+
38%+
1000%+
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