Antarctica Cruises
We supported Antarctica Cruises from the website launch to ranking #1 on Google for key search terms and gaining coverage in top publications.
Who are Antarctica Cruises?
Antarctica Cruises are a specialist travel agency in expeditions to Antarctica. They provide smaller vessels for a better experience and offer a bespoke service to ensure people have an extraordinary experience in what is often a once-on-a-lifetime trip.
Their Challenge?
Antarctica Cruises was a new project that the client wanted to launch with a bang and gain visibility as quickly as possible. Working with a small internal team, the brief was to use the limited resource they have efficiently to deliver outsized results in what is a competitive but lucrative market.
As a fresh site and a new domain, it was always going to be a challenge, but we were excited about the opportunity to show off our skills in true north9 style!
How Did We Help?
Our work initially focused on technical consultancy around the build of the site. We did market research, advised on page designs and worked closely with the developers to ensure the site launched in the best state possible.
After launch our focused moved to building the link profile and brand visibility of the site. This included a PR campaign aimed at gaining links on big, strong publications that not only provided social proof and trust in the brand, but also created a strong foundation for growth with the links acquired.
We then built on this with some more targeted link building activity, finding bespoke opportunities and using the relationships we have with a broad set of travel websites to attract lots of links in a quick and affordable way.
We’ve continued to advise from a technical perspective and with content planning, alongside the link building and PR activity.
This combination of technical expertise and consistent acquisition of the best links in travel has enabled the site to achieve outsized results on an extremely short timescale.
From The Client:
The growth in organic traffic and swift ranking of Antarctica Cruises for so many keywords has been nothing short of remarkable, and subsequently our sales have exceeded all expectations at this stage in our journey. The team’s strategic guidance and help in building up our backlink profile, gaining significant exposure in some high domain authority publications along the way, has been invaluable. Their webinars have also proved very insightful and a great source of inspiration for content, but the best part, as always, is how friendly they all are to work with.
Services We Provided to Antarctica Cruises
47k
Coverage
#1
Do you want to become our next case study?
Get in touch today for a free proposal
