Introducing north9 - the new name for SEO Travel
It’s been 15 years since I brought SEO Travel into the world. But over time, things have changed.
It’s been 15 years since I brought SEO Travel into the world.
At that time I didn’t know anything about business. I had no plans to grow an agency and was still fairly green in my knowledge of the travel industry too.
I did, however, know about SEO. And how to look after people. So I thought I could do a better job for travel companies if I went out on my own and specialised in one particular sector rather than what most SEO agencies were doing back then, which was working with anyone they could, in any sector.
It turned out that this thought was right. For 15 years SEO Travel has been helping travel companies outperform much bigger competitors with much larger budgets and teams available to them.
Changing Landscapes, Supporting Clients
But over time, things have changed.
As clients saw great SEO results, they asked about other services. “Do you do PR?”. “Can you help us with PPC?”. “Will you help us build a website?”.
For a while I batted them away. Stay focused on SEO, I thought. Then it started to feel like I was letting them down by not exploring those other options. Until it felt like a no-brainer.
Over the last 8 years we’ve added those other services to our roster. One by one. Piece by piece. Honing and perfecting each one as we go. Then adding the next one.
Until now, where we have experts in a broad array of marketing channels, who come together to deliver outsized results for the clients we work with. Whether that’s Travel SEO, PPC, PR, GEO, Social Media, Email Marketing or designing and building websites.
And with the advent of AI, this integrated approach is more important than ever.
In bringing them together, we’ve added other pieces around them that make every individual channel perform even better.
We develop the marketing strategy from the off. Analyse where the best opportunities are. Understand where the biggest commercial impact can be made. Explore what’s possible with the client.
We also make sure clients have the data they need. Are they collecting the right information? Are they analysing it correctly? Do actions align with what the data is saying? Once we have the right data, we can draw better conclusions and make better marketing and commercial decisions.
Then we dive in. Attack the right channels. Prioritise the places that will drive the biggest impact and the fastest return. Increase visibility. Improve engagement. Make sales.
All enabled by ethical and thoughtful use of AI so we can deliver better quality work, more efficiently and help clients to do the same.
As you can see, that’s much more than SEO. Time for a change.
Enter north9.
Why north9?
north9 represents who we are and what we do. Strategic direction. Experience and expertise. Achieving goals. Impact for our clients in their results and for the wider world with our 100% approach. An integrated agency.
🧭 – Direction. Guidance. Goals.
𝟗 – Completeness. Experience. Impact.
Whether it’s for hotels, tour operators, DMCs, short term rentals, OTAs or other wonderful businesses spread across travel, tourism and hospitality, we’ve been there and done it.
north9 is the name to signal the beginning of the next phase.
And we’re taking it up another notch.
We’d love you to join us for the ride.
About The Author...
Tom is here to steer the ship in the right direction, to ensure what we offer is best in class, and to keep clients and the team happy! Naturally, he loves to travel, but Honduras is a favourite destination after having spent a year there teaching after finishing school.
