Hotel Marketing
We’re a hotel marketing company that drives more bookings and visibility for hotels and hospitality businesses. From building websites to driving more customers through innovative marketing approaches, we help you grow with a smile on our faces along the way.
Industry knowledge. Creative ideas. Specialist expertise.
Our hotel & hospitality marketing campaigns deliver again and again.
You get to enjoy more bookings and increased occupancy.
We Are Specialists in Hotel Marketing
See the Proof:
150.8%
increase in booking revenue year over year.
The Zetter is a collection of characterful boutique hotels and intimate Parlours, offering memorable stays, distinctive dining and a refreshingly personal approach to hospitality. Each property combines bold design, individual personality and exceptional service to create experiences that feel unmistakably Zetter.
120%
year on year organic traffic increase
We helped Kip & Nook launch a new website that enabled them to significantly grow their visibility for key commercial terms, as well as providing strategic guidance to grow their local audience and also increase occupancy.
164%
Year-on-year increase in impressions
We helped Plant Riverside launch a new website that enabled them to significantly grow their visibility in the local market for both commercial and informational phrases.
460+
Publication Features
We helped Holidu gain PR coverage in over 460 publications and see a 344% increase in impressions on their website.
102%
year on year organic traffic increase
We helped Oliver’s Travels get featured on Culture Trip, Lonely Planet & 331 Other Sites
Meet the Hotel Marketing Team
Ben Brook
Email | Strategy | Growth
Ben helps us and our clients generate leads through email marketing and paid social media, as well as driving growth for our internal brands and developing new ideas to create revenue and stability for the business. His favourite travel destination so far has been Thailand, as when it comes to planning a holiday, the hotter, the better!
Tom McLoughlin
Founder
Tom is here to steer the ship in the right direction, to ensure what we offer is best in class, and to keep clients and the team happy! Naturally, he loves to travel, but Honduras is a favourite destination after having spent a year there teaching after finishing school.
Tom Suttill
SEO | GEO | PPC
Tom is part of the SEO Team, helping clients climb to the top of Google’s search results. Outside of work you’ll find him trail running in the Yorkshire Dales and his dream travel destination is Japan.
Ella Whitehead
Content | Email | People
Ella is known for ‘having her fingers in many pies’ across the company, working with the content, email, and links teams. Somewhere that she could visit over and over again is New York, but California is the next spot on her bucket list.
Hotel Marketing Campaigns that Increase Bookings and Occupancy
Multi channel marketing approach
Your customers are everywhere. Searching in Google, reading the newspaper, participating in forums, comparing using metasearch, scrolling on Instagram. And on average it takes 7 interactions before someone books with you. Being visible in many places is key to filling your rooms. We help you do it with specialist hospitality and hotel online marketing, from hotel ads to organic.
Maximise your budget
Doing everything everywhere is tricky. We’re from Yorkshire so we know money doesn’t grow on trees. Our approach integrates the work on different channels so you get the most out of each of them. Focused activity that can be spread across many places means you get better value for money, without sacrificing industry-leading results.
Measurable results, transparent reporting
Too many hotel digital marketing agencies veil their work in miscellaneous hours and industry jargon. Not here! We’ll be clear on the plan of action, and our reporting will break down everything we’re delivering. So you’ll see exactly what you get for your money, and what results that investment is driving.
Reduce OTA Reliance
Hotels shouldn’t have to give away a big slice of revenue to online travel agents. With our hotel and hospitality digital marketing strategies, you’ll see more guests booking direct, which means reducing those hefty commission fees, less time wasted on third-party admin, and more control over your customers’ journey.
We've Developed a Tried and Tested Marketing Process for Hotels that Works. You Get to Enjoy the Results.
Client Discovery
Every client is different. Different resources, different brief, different characters. We want to find out what’s most important to you and what’s available to help us drive you forward as quickly as possible. Once we know that, we can put the right pieces in place to get the quickest results.
In-Depth Research
We’ll take the information you’ve given us and then get to work! We’ll delve into the competition, the market and understand your niche even better to build on what we already know about the hospitality sector. Then we can prioritise those pieces and get you ahead of competitors in the channels that will work best.
Strategy Development
This is where the fun starts! Based on what we’ve learned, we’ll make a plan that we believe will drive the best results possible on the fastest timeline. Is metasearch already running smoothly? Are there big SEO opportunities ready to exploit? What influencers could make an immediate impact? Once we’ve ageed this with you, we’re ready to dive in.
Implementation
Once we know what needs doing we get on with it! We work closely with clients to maximise the potential of the resource in-house, fill the gaps with our time and ensure the most impactful actions are put in place quickly. We can’t drive results with no action, so we’ll be passionately driving things forward.
Measurement
There’s no point doing any of these activities if we can’t see the impact they’re having. We’ll report monthly on the progress being made so you can see the impact of the work. This will always flow back to bookings but will include other KPIs too so we can track what activity is driving the best results and adapt accordingly.
Learn and Evolve
Once we start work with a client we’re always learning, so as we gather data, see results and build our relationship and understanding of the business we’ll continue to make suggestions on how we can make our work together even more effective. This might be adapting which channels we focus on, how much emphasis is in a particular area or the balance in workload between our team and yours. The goal is always the same; deliver the best results possible, as quickly as we can and build a strong, long-lasting relationship.
What Our Clients Say:
Partnering with north9 throughout 2025 has been a major step forward for us at Kip & Nook. Their team has played a key role in helping us climb the Google rankings, carrying out detailed website audits, and keeping us informed with regular monthly updates that clearly track our progress.
In addition to their SEO work, we’ve also had incredible support from their PR, content, and email marketing teams. The PR team, in particular, went above and beyond – securing us a feature in The Times for the launch of our newest property, The Bon Bon, which was a standout moment for our brand.
Everyone we’ve worked with at north9 has been an absolute pleasure – friendly, knowledgeable, and always quick to respond. Their communication and support make them feel like an extension of our own team.
north9 truly understands what independent hospitality businesses need to grow online, and their commitment and results speak for themselves. We’ve felt supported at every stage and would confidently recommend them to any business looking to grow their presence.
Caitlin Finnerty
Marketing & Events Manager
We Get Our Clients Featured Here:
