Email Marketing

Q: Does Email Marketing Still Work?

Yes, and the statistics show that Email as a channel is still growing and very much here to stay. A recent study shows that the percentage of the population who use email daily is still above 90%. This means that targeting your target customers in their inbox is likely to be effective, especially when they are making the choice to receive your emails!

Q: How Quickly Will We See Results?

There isn’t a specific time we can put on results. This will depend on things such as the size of your current list, how much traffic your website generates, and what content we need to create for the campaign. We keep constant communication to help you understand the timings behind each stage and when we can start to expect results.

Q: What is an ESP and Which Should We Use?

An ESP, or email service provider is a tool such as Mailchimp. An Email Service Provider allows you to create opt-in’s which allow your website users to sign up for your updates, create email automation and deliver your email communications. Which tool should you use depends on factors such as budget, list size, email quantities and complexity of the campaign. We will guide you to choose the best platform for your business and help you set-up the technicals.

Q: How Long is the Commitment?

We work on a month by month basis and ask for 30 days notice to end our work together. We always want to offer as much flexibility as possible and know that budgets are tight for small and medium-sized businesses. We aim to show you the value we’re adding every month so you’re keen to continue long into the future.

We use best in class email and opt-in strategies to help convert your traffic into leads. We then deliver leading travel and hotel email marketing campaigns to convert them into customers.

Leading opt-in science. Engaging email campaigns. More qualified leads.

Our email campaigns are engaging and click-worthy.

Your business gets closer to your visitors.

We Are Specialists in Travel Email Marketing
See the Proof:

150.8%

increase in booking revenue year over year.

The Zetter

The Zetter is a collection of characterful boutique hotels and intimate Parlours, offering memorable stays, distinctive dining and a refreshingly personal approach to hospitality. Each property combines bold design, individual personality and exceptional service to create experiences that feel unmistakably Zetter.

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SEO Link Building Copywriting Email Marketing Hotel Marketing Paid Social PPC CRO

95%

Year-on-year increase in organic traffic

Irish Experience Tours

We helped Irish Experience Tours grow organic traffic by 95%, delivered a 414% ROI on PPC, and drove cross-channel growth with an integrated, strategic marketing approach.

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SEO Paid Social Link Building Copywriting Email Marketing SEO for Tour Operators Hotel PPC Email Marketing for Hotels Digital Marketing for Tour Operators

Urban coastal city with residential buildings.

9,543%

Year-on-year website conversions increase

Grand Prix Grand Tours

We helped them increase bookings by 9,543%, grow organic traffic by 16,057%, and secured links on the likes of Forbes and The Washington Post.

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SEO PR Email Marketing Paid Social SEO for Tour Operators Hotel PPC Digital Marketing for Tour Operators

Meet the Email Marketing Team

Ben Brook

Email | Strategy | Growth

Ben helps us and our clients generate leads through email marketing and paid social media, as well as driving growth for our internal brands and developing new ideas to create revenue and stability for the business. His favourite travel destination so far has been Thailand, as when it comes to planning a holiday, the hotter, the better!

Ella Whitehead

Content | Email | People

Ella is known for ‘having her fingers in many pies’ across the company, working with the content, email, and links teams. Somewhere that she could visit over and over again is New York, but California is the next spot on her bucket list.

Our Email Campaigns Will Convert Your Website Visitors and Deliver Your Story to Their Inbox

Traffic conversion that you wouldn’t believe was possible

You have the traffic, but are you maximising the opportunity to convert those visitors into customers? Our travel and hospitality email marketing and lead magnet strategies are proven to drive more leads directly to your sales funnel, will help you provide value to your visitors and stand-out as an industry leader.

Engaging your audience in their inboxes

We will work with you to create compelling content to deliver your story to users in their inbox, which can deliver fantastic results. Email is still one of the most used and engaged with communication tools available to date.

Our Approach to Email Marketing. Engaging, Tested, and Systematic.

Customer Research

We thoroughly research the market which helps us to create the best performing lead magnet strategy for your target audience. We already have a head start with our experience in the Travel Industry.

Technical Set-up

We will evaluate your current technology and we can also help you get set-up with the technical tools that lay the foundation for future email campaigns and email list management.

Creative & Strategy

Creating ideas and strategies for travel email marketing is what we do. Our creative development will turn your visitors into leads and brand advocates. Our creative process is backed by experience delivering campaigns in the travel industry.

Automation Creation

We use the latest tools in email marketing to create a lead magnet process that will run alongside your website automatically, distributing your campaign in the background and engage your visitors from the first touchpoint.

Project Live

Our team will design, develop and execute your campaign live on your website. Our experts will monitor, and adjust the campaign to improve performance, based on the data received from the initial launch.

Transparent Reporting & Support

Our travel brand and hotel email specialists will deliver clear, simple reports with all the information that shows how your email campaign is progressing. And then we chat through it with you as often as you like.

What Our Clients Say:

We instructed north9, around 18 months ago, and they have literally transformed our business. We went from around 1,500 organic hits per month to consistently over 20,000. The initial requirement from our side was link-building; north9 recommended that a full-site audit and additional on-site SEO would give us the best value for money. In addition to the huge increase in organic traffic, we now have a website with significantly deeper content which has enhanced confidence in our client base.

In addition to SEO/link-building, north9 now looks after our PR, email marketing, and social media strategies. We have also recently launched a second business and have already asked north9 to provide their expertise here too.