In 2025, the relationship between search engines and travel brands has undergone a seismic shift. With the announcement of Google’s AI Mode towards the end of May 2025, AI now acts as both gatekeeper and concierge to the digital travel experience. Remember when planning a holiday meant hours of Google searches across dozens of tabs? … Read more
Now that almost everyone has access to a phone or a laptop, everyone is a content creator, or at least has the capacity to be one. And the introduction of AI writing tools like ChatGPT means that it’s easier than ever to churn out content without much effort at all. Sometimes it can feel like it’s not … Read more
However, where you put in that time and how effectively it is used can easily be determined very early in the planning process, provided you make sure to understand where things can go wrong and how best to avoid them. This guide to the 21 biggest mistakes a Travel Business can make when building a new … Read more
The online travel industry is growing by the second with new websites popping up left, right and centre. These might be new travel startups, affiliate sites or travel blogs who are all looking to get a piece of the action in an industry which has an incredible reach on the web. Travel marketing is crucial for … Read more
We partnered with WTM London to produce a simple step-by-step playbook for travel businesses to apply the same tried and tested marketing methods that have helped hundreds of our travel clients grow.