When it comes to securing links and coverage for your travel website, the temptation is often to chase big-name, high-authority publications that look impressive on paper. However, it’s the relevance of the coverage that actually makes the real impact when it comes to SEO and GEO. Don’t get me wrong: there’s nothing quite like seeing … Read more
Nearly half of searches now include a brand name, yet many SEO and travel marketing teams still treat brand building as an afterthought. In this post-AI search landscape, that’s no longer an option. AI-powered search relies on signals of trust – mentions, citations, consistency. Visibility now starts with reputation. And for travel SMEs, that means … Read more
Whether you’re already working with us on digital PR or just curious about getting started, this jargon-free session will arm you with practical and actionable tips.
Digital travel PR is one of the best strategies for tourism companies because almost half of people worldwide are still influenced by newspaper and magazine articles when it comes to making travel decisions, according to reports. Therefore, getting mentioned in high-quality publications is a great way to engage your target audience, as well as build … Read more
If you run a hotel business, there’s no doubt you’re already familiar with the importance of having a strong identity and connecting with your clients, so that you become a brand that they know and trust. However, if you don’t feel like this shoe fits your hotel right now, then you should consider embedding hotel PR into … Read more
If you think about it, where do the majority of travellers and potential clients hang out, do their research and make bookings? Online. That’s why digital PR campaigns are perfect for reaching your target audience, while also building a strong backlink portfolio, and boosting your site’s visibility. But with so many different digital PR campaign … Read more
Travel PR is something that can get your brand in front of the right people. Done by information sharing essentially, and creating narratives that are exciting, unique, and newsworthy. It’s a long-term strategy – a consistent and ongoing presence that generates both awareness and exposure to help travel companies reach their goals. Yet, despite its importance … Read more
However, the amount you should be investing in travel PR services seems to still be shrouded in mystery, with many companies paying a lot for little results. We have therefore decided to pull back the veil in this blog, highlighting what it is worth and how much businesses should expect to pay. Unfortunately, it’s not … Read more
From national tourist boards to independent agencies that offer trips to specific towns or cities, it’s a very effective method of attracting travellers to a location in an engaging and creative manner without employing traditional, explicitly persuasive marketing messages. There is a very broad range of ways that destination marketing can be used to grow … Read more
But the Covid-19 pandemic made it harder for every business to succeed, particularly in our industry with travel restrictions being introduced all over the world. And whilst it now seems a distant memory, travel has still been as turbulent as ever, with flight cancellations, delays and strikes hitting at us left, right and centre. But … Read more
We partnered with WTM London to produce a simple step-by-step playbook for travel businesses to apply the same tried and tested marketing methods that have helped hundreds of our travel clients grow.