To help guide you on where that should be, we’ve pulled together a variety of travel companies who excelled in different areas of their marketing in the past few years, which you can learn from (and copy!) in 2025. Some of these are big brands with massive budgets, others are small independent companies that have … Read more
Travel agents became the rules of the land, armed with their glossy brochures and commissioned insider deals. As far as travelers were concerned, it was hard to find an unbiased recommendation. Sure, there were the brave explorers who ventured into the world relying on tips from their friends and fellow nomads. But even then, the … Read more
The truth is that if you know where to look there are hundreds of ideas out there for blog content, but unfortunately these are spread across lots of different sites and aren’t easy to find. To resolve this problem I went out and brought as many of them together as possible into one epic post … Read more
Using Pinterest can add a new dimension to your travel marketing, alongside the twin pillars that are Facebook and Twitter. Pinterest pins are far more durable and wider reaching than a tweet or a Facebook post. According to T3Leads, a Pinterest pin is 100 times more shareable than a Tweet and has a longer life than a … Read more
There are lots of fantastic tools out there for travel companies to use to optimise your website and find opportunities to promote yourself are online as part of a travel marketing campaign. Many of these are paid and offer fantastic insight, but there are also many free tools which don’t require any investment and can still … Read more
Link building is always a hot topic in SEO, with Google regularly updating which links are ok or not and opinions flying around left, right and centre about what constitutes a ‘good’ link. Matt Cutts recently declared that guest blogging is done only to qualify his statement later that it is only when done in a spammy … Read more
The online travel industry is growing by the second with new websites popping up left, right and centre. These might be new travel startups, affiliate sites or travel blogs who are all looking to get a piece of the action in an industry which has an incredible reach on the web. Travel marketing is crucial for … Read more
We partnered with WTM London to produce a simple step-by-step playbook for travel businesses to apply the same tried and tested marketing methods that have helped hundreds of our travel clients grow.