When it comes to securing links and coverage for your travel website, the temptation is often to chase big-name, high-authority publications that look impressive on paper. However, it’s the relevance of the coverage that actually makes the real impact when it comes to SEO and GEO. Don’t get me wrong: there’s nothing quite like seeing … Read more
Nearly half of searches now include a brand name, yet many SEO and travel marketing teams still treat brand building as an afterthought. In this post-AI search landscape, that’s no longer an option. AI-powered search relies on signals of trust – mentions, citations, consistency. Visibility now starts with reputation. And for travel SMEs, that means … Read more
The era of artificial intelligence is transforming everything – and travel is no different. From how we plan our holidays to how we search for them online. If you’ve been keeping half an eye on what’s been happening in search (between sorting 404s, updating your content, and optimising your title tags), you might have heard … Read more
On 31st July 2025 at 2:30pm (GMT), we’re teaming up with Basia Kolosinska from C&M Travel Recruitment for a webinar dedicated to building great teams in the travel industry.
Today we launch our Impact Report for our work from 2024-25, which you can download here. This year has been the most challenging yet since we launched the 100% initiative, and so still being able to share some incredible stories from the charities we work with and the work the team has done feels even … Read more
In 2025, the relationship between search engines and travel brands has undergone a seismic shift. With the announcement of Google’s AI Mode towards the end of May 2025, AI now acts as both gatekeeper and concierge to the digital travel experience. Remember when planning a holiday meant hours of Google searches across dozens of tabs? … Read more
Juan Fernández is the founder of AWE, an exclusive retreats company that offers an immersive journey into the rich cultural heritage and natural beauty of the Cantabrian Mountains. Before founding AWE, Juan spent most of his life as a high-mountain guide, leading people to some of the most remote and breathtaking places on Earth. He … Read more
To be clear, we’re not talking about the type of email marketing that floods your inbox with emails that have little to no meaning. No, we’re talking about a well-thought-out strategy to help you engage with your audience, increase your conversion rates, and stand out. This article is here to set the record straight about … Read more
Johnny co-founded Timbuktu Travel in 2014 after recognising the need for a platform that allows travellers to design their own trips to far-flung corners of the world. A big believer in honesty, Timbuktu offers flexibility and transparency by providing estimated prices for their custom itineraries. As a result, the company was awarded the No. 1 … Read more
Digital travel PR is one of the best strategies for tourism companies because almost half of people worldwide are still influenced by newspaper and magazine articles when it comes to making travel decisions, according to reports. Therefore, getting mentioned in high-quality publications is a great way to engage your target audience, as well as build … Read more
We partnered with WTM London to produce a simple step-by-step playbook for travel businesses to apply the same tried and tested marketing methods that have helped hundreds of our travel clients grow.