Travel Marketing Archives | north9

How We Became a B Corp Travel Marketing Agency (And What It Means for the Industry)

We’re so proud to say that north9 is now a certified B Corp.  Fundamentally, B Corp certification reflects our dedication to balancing profit with purpose, and builds on the responsible and ethical way we run our travel marketing agency. This commitment is publicly documented on our B Corp profile. A profile that took nearly two … Read more

Impact Report 2025-26

Today we launch our Impact Report for our work from April 2025 to March 2026, which you can download here. It’s fair to say the last 12 months have kept us on our toes! War, strife in world economies, political comings and goings, and AI encroaching on every part of life amongst the many curveballs … Read more

Travel SEO Attribution: Proving Value in a World of Invisible Journeys

Key Takeaways  If you run a hotel or travel company, you’ve probably wondered whether your SEO investment is actually paying off. And it’s a fair question. Especially nowadays, amidst all the noise of AI, changing user behaviour, and broken analytics.  The truth is, SEO is doing more work than ever for travel brands. The problem … Read more

Effective Google Ads Bid Strategies for Travel Businesses

Google Ads platform on a computer screen.

Key Takeaways  Having worked in the travel digital marketing world for many years now, we’re used to battling against some big competition. And Google Ads is no different.  Between seasonal surges and global Online Travel Agencies (OTAs) trying to outspend you, Google Ads for travel and hospitality is notoriously competitive. In today’s complex landscape of … Read more

11 Marketing Predictions for Small Travel Brands in 2026

The marketing landscape is moving at pace, and staying on top of what works and what is ‘best practice’ nonsense is harder than ever.  2026 will be a year of staying dialled into the trends and evolution in the marketing world, whilst resisting the temptation to be too reactive as things inevitably bounce around and … Read more

The Benefits of Multi-Channel Marketing for Travel Businesses

Someone holding a phone with icons coming from the screen

Key Takeaways  Your potential customers aren’t just searching on Google anymore. They’re on Facebook at breakfast, reading emails on the train, clicking ads during work breaks, and scrolling Instagram before bed. If you’re only marketing on one or two of these channels, you’re missing out on most of these moments.  Today, travel planners visit an … Read more

"Graphic design advertisement in publication"

The Ultimate Travel Marketing Playbook

We partnered with WTM London to produce a simple step-by-step playbook for travel businesses to apply the same tried and tested marketing methods that have helped hundreds of our travel clients grow.