Now that almost everyone has access to a phone or a laptop, everyone is a content creator, or at least has the capacity to be one. And the introduction of AI writing tools like ChatGPT means that it’s easier than ever to churn out content without much effort at all. Sometimes it can feel like it’s not … Read more
It’s becoming more and more important to approach your travel marketing in a holistic, integrated way, which means combining the efforts of your PR, social media, SEO and offline teams to make sure that your brand is appearing across the web and being referenced offline as well as online. An essential aspect of this integrated approach is to … Read more
AI copywriting software isn’t a new creation. But it wasn’t until ChatGPT emerged that a tool looked as though it could start to compete with human writers. After the craze of DALL·E 2 and the huge variety of AI-generated artwork that appeared in marketing campaigns and personal projects, content writing is the next area that AI appears … Read more
83% of executives have shared that AI technology is a priority in their business strategy, with plenty of businesses across a range of industries already using things like AI marketing tools to yield impressive results. For example, companies that used AI as part of their sales and marketing approach saw leads increase by more than 50%, which … Read more
Travellers in 2026 are more informed, more fragmented and harder to reach than ever before. They’re discovering destinations on TikTok, validating choices through AI tools, and booking through whichever channel builds the most trust. For travel agencies, that means the marketing playbook from even two or three years ago needs a serious update. According to Expedia’s … Read more
From national tourist boards to independent agencies that offer trips to specific towns or cities, it’s a very effective method of attracting travellers to a location in an engaging and creative manner without employing traditional, explicitly persuasive marketing messages. There is a very broad range of ways that destination marketing can be used to grow … Read more
Two years later, it’s still something that I read about, write about, talk to clients and colleagues about, and also occasionally (and unnervingly) dream about. Perhaps the first important thing I realised about this job is that copywriting for search engine optimisation requires a far more analytical approach than the creative writing I was used … Read more
Finding the Best Travel Keywords We recently launched our Live Case Study with The Travel Aisle and we’ll be using this as a vehicle to share our best SEO tips and knowledge in a live environment that you can follow along. The first stop for any website should be keyword research. Travel is a highly competitive industry … Read more
Key Takeaways If you’ve been trying to get away with cheap and nasty content just for the sake of hitting a word count, then it’s time to reassess why you’re creating content in the first place. In the travel industry, people want to be wowed. They’re looking for stories that excite and entice them. ‘Good’ … Read more
The truth is that if you know where to look there are hundreds of ideas out there for blog content, but unfortunately these are spread across lots of different sites and aren’t easy to find. To resolve this problem I went out and brought as many of them together as possible into one epic post … Read more
We partnered with WTM London to produce a simple step-by-step playbook for travel businesses to apply the same tried and tested marketing methods that have helped hundreds of our travel clients grow.