Key Takeaways If you run a hotel or travel company, you’ve probably wondered whether your SEO investment is actually paying off. And it’s a fair question. Especially nowadays, amidst all the noise of AI, changing user behaviour, and broken analytics. The truth is, SEO is doing more work than ever for travel brands. The problem … Read more
Let’s face it, SEO for hotels in 2026 is not for the faint of heart. If you work in the competitive world of hospitality, you undoubtedly know the importance of having a solid and strategic online presence. But how visible is your website on search engines? Not very? It’s not surprising with OTAs like Booking.com … Read more
Nearly half of searches now include a brand name, yet many SEO and travel marketing teams still treat brand building as an afterthought. In this post-AI search landscape, that’s no longer an option. AI-powered search relies on signals of trust – mentions, citations, consistency. Visibility now starts with reputation. And for travel SMEs, that means … Read more
In 2025, the relationship between search engines and travel brands has undergone a seismic shift. With the announcement of Google’s AI Mode towards the end of May 2025, AI now acts as both gatekeeper and concierge to the digital travel experience. Remember when planning a holiday meant hours of Google searches across dozens of tabs? … Read more
Luckily for you, we’re staying ahead of the game, ensuring next year’s travel trends don’t catch us by surprise. As we near the close of 2024, we’re sharing the scoop on 2025’s hottest travel search trends. From evolving consumer behaviour to global shifts, we’re diving into the buzzworthy search terms and themes set to take … Read more
On November 27th 2024 at 10:30am, SEO Travel and Travlaw will be running a webinar to help the travel community understand everything AI.
At a Glance A travel affiliate programme pays partners – bloggers, creators and niche websites – a commission for every booking they send you. You only pay when a booking actually lands, which makes it one of the most cost-effective channels available to a niche travel brand. Setting up a travel affiliate programme can be … Read more
On October 22nd 2024, we’ll be running a webinar to help the travel community understand the current landscape around Google and how to use these learnings to increase visitors to their website.
While PPC can provide quick business, it requires continual (often expensive) investment. Social media can help solidify your existing customer base, but converting new users takes time and success is far from guaranteed. In contrast, search engine optimisation (SEO) allows for both easy growth and relatively straightforward conversion. But how does a luxury brand properly … Read more
Following months of testing, Google recently released Google SGE (Search Generative Experience) to all users in the United States, with more countries getting the upgrade soon. At the same time, Google has also expanded Gemini and will soon be bringing it to more apps than ever before. Now that AI is starting to really have … Read more
We partnered with WTM London to produce a simple step-by-step playbook for travel businesses to apply the same tried and tested marketing methods that have helped hundreds of our travel clients grow.