When it comes to securing links and coverage for your travel website, the temptation is often to chase big-name, high-authority publications that look impressive on paper. However, it’s the relevance of the coverage that actually makes the real impact when it comes to SEO and GEO. Don’t get me wrong: there’s nothing quite like seeing … Read more
Basically, Google needs links to find, crawl and index websites. Indexed pages are the pages you see in search results and Google uses links to understand how to categorise your website and position where you should be. From a link perspective, Google takes two approaches to assessing websites. Firstly, it measures the number of links … Read more
Yet with the development of smartphones, social media and selfies, the past 20 years has arguably played host to some of the most dramatic and fast-paced changes the sector has ever seen. Traditionally, the cornerstone of a PR success would have been a front-page headline, but as the old adage goes, today’s news is tomorrow’s fish and … Read more
HOW TO BUILD LINKS FOR YOUR TRAVEL BLOG If you rank anywhere below page 1, your content is unlikely to get many visitors from Google. So why not make the effort and get some links to some of your posts that are stuck on Google’s page 2 and 3. Don’t know how? Well here are … Read more
Link building is always a hot topic in SEO, with Google regularly updating which links are ok or not and opinions flying around left, right and centre about what constitutes a ‘good’ link. Matt Cutts recently declared that guest blogging is done only to qualify his statement later that it is only when done in a spammy … Read more
The online travel industry is growing by the second with new websites popping up left, right and centre. These might be new travel startups, affiliate sites or travel blogs who are all looking to get a piece of the action in an industry which has an incredible reach on the web. Travel marketing is crucial for … Read more
We partnered with WTM London to produce a simple step-by-step playbook for travel businesses to apply the same tried and tested marketing methods that have helped hundreds of our travel clients grow.