Key Takeaways Most of the travel brands we work with here at north9 assume that video is expensive, complicated, or both. The reality is that some of the best-performing content we see comes from a phone propped against a coffee cup in an airport lounge. What you do need is a clear idea of what … Read more
Key Takeaways If you run a hotel or travel company, you’ve probably wondered whether your SEO investment is actually paying off. And it’s a fair question. Especially nowadays, amidst all the noise of AI, changing user behaviour, and broken analytics. The truth is, SEO is doing more work than ever for travel brands. The problem … Read more
Key Takeaways Having worked in the travel digital marketing world for many years now, we’re used to battling against some big competition. And Google Ads is no different. Between seasonal surges and global Online Travel Agencies (OTAs) trying to outspend you, Google Ads for travel and hospitality is notoriously competitive. In today’s complex landscape of … Read more
Key Takeaways Your potential customers aren’t just searching on Google anymore. They’re on Facebook at breakfast, reading emails on the train, clicking ads during work breaks, and scrolling Instagram before bed. If you’re only marketing on one or two of these channels, you’re missing out on most of these moments. Today, travel planners visit an … Read more
Let’s face it, SEO for hotels in 2026 is not for the faint of heart. If you work in the competitive world of hospitality, you undoubtedly know the importance of having a solid and strategic online presence. But how visible is your website on search engines? Not very? It’s not surprising with OTAs like Booking.com … Read more
If you run a hotel business, there’s no doubt you’re already familiar with the importance of having a strong identity and connecting with your clients, so that you become a brand that they know and trust. However, if you don’t feel like this shoe fits your hotel right now, then you should consider embedding hotel PR into … Read more
Hidden away on the southern shore of the island of Tierra Bomba, the certified B-Corp hotel is somewhere where like-minded locals and in-the-know visitors enjoy lazy days. Portia started the Blue Apple Beach after moving to Colombia 10 years ago, leaving behind Monaco and the South of France with a career amidst a world of … Read more
Do you focus your budget on redesigning your website? Get influencers involved in social media campaigns? Partner up with local businesses and target the community? The world of hotel marketing has never been developing as rapidly as it is right now, and even established hotels with loyal customer bases are having to reevaluate how they … Read more
We partnered with WTM London to produce a simple step-by-step playbook for travel businesses to apply the same tried and tested marketing methods that have helped hundreds of our travel clients grow.