Key Takeaways Most of the travel brands we work with here at north9 assume that video is expensive, complicated, or both. The reality is that some of the best-performing content we see comes from a phone propped against a coffee cup in an airport lounge. What you do need is a clear idea of what … Read more
The marketing landscape is moving at pace, and staying on top of what works and what is ‘best practice’ nonsense is harder than ever. 2026 will be a year of staying dialled into the trends and evolution in the marketing world, whilst resisting the temptation to be too reactive as things inevitably bounce around and … Read more
On 11th November 2025 at 1:30pm (GMT), we teamed up with Edmund Morris from Equator for a webinar all about the power of numbers-based storytelling in the travel industry.
Nearly half of searches now include a brand name, yet many SEO and travel marketing teams still treat brand building as an afterthought. In this post-AI search landscape, that’s no longer an option. AI-powered search relies on signals of trust – mentions, citations, consistency. Visibility now starts with reputation. And for travel SMEs, that means … Read more
The era of artificial intelligence is transforming everything – and travel is no different. From how we plan our holidays to how we search for them online. If you’ve been keeping half an eye on what’s been happening in search (between sorting 404s, updating your content, and optimising your title tags), you might have heard … Read more
In 2025, the relationship between search engines and travel brands has undergone a seismic shift. With the announcement of Google’s AI Mode towards the end of May 2025, AI now acts as both gatekeeper and concierge to the digital travel experience. Remember when planning a holiday meant hours of Google searches across dozens of tabs? … Read more
We partnered with WTM London to produce a simple step-by-step playbook for travel businesses to apply the same tried and tested marketing methods that have helped hundreds of our travel clients grow.