Key Takeaways If you run a hotel or travel company, you’ve probably wondered whether your SEO investment is actually paying off. And it’s a fair question. Especially nowadays, amidst all the noise of AI, changing user behaviour, and broken analytics. The truth is, SEO is doing more work than ever for travel brands. The problem … Read more
The marketing landscape is moving at pace, and staying on top of what works and what is ‘best practice’ nonsense is harder than ever. 2026 will be a year of staying dialled into the trends and evolution in the marketing world, whilst resisting the temptation to be too reactive as things inevitably bounce around and … Read more
When it comes to securing links and coverage for your travel website, the temptation is often to chase big-name, high-authority publications that look impressive on paper. However, it’s the relevance of the coverage that actually makes the real impact when it comes to SEO and GEO. Don’t get me wrong: there’s nothing quite like seeing … Read more
Nearly half of searches now include a brand name, yet many SEO and travel marketing teams still treat brand building as an afterthought. In this post-AI search landscape, that’s no longer an option. AI-powered search relies on signals of trust – mentions, citations, consistency. Visibility now starts with reputation. And for travel SMEs, that means … Read more
The era of artificial intelligence is transforming everything – and travel is no different. From how we plan our holidays to how we search for them online. If you’ve been keeping half an eye on what’s been happening in search (between sorting 404s, updating your content, and optimising your title tags), you might have heard … Read more
In 2025, the relationship between search engines and travel brands has undergone a seismic shift. With the announcement of Google’s AI Mode towards the end of May 2025, AI now acts as both gatekeeper and concierge to the digital travel experience. Remember when planning a holiday meant hours of Google searches across dozens of tabs? … Read more
On November 27th 2024 at 10:30am, SEO Travel and Travlaw will be running a webinar to help the travel community understand everything AI.
Following months of testing, Google recently released Google SGE (Search Generative Experience) to all users in the United States, with more countries getting the upgrade soon. At the same time, Google has also expanded Gemini and will soon be bringing it to more apps than ever before. Now that AI is starting to really have … Read more
In fact, almost two-thirds (64%) of travellers expect to use AI to research or plan travel in the future or have already done so. Gone are the days of sifting through websites, guidebooks and recommendations from friends and family to plan trips. While the idea of instantly obtaining a top-notch travel plan for free sounds great, it … Read more
AI copywriting software isn’t a new creation. But it wasn’t until ChatGPT emerged that a tool looked as though it could start to compete with human writers. After the craze of DALL·E 2 and the huge variety of AI-generated artwork that appeared in marketing campaigns and personal projects, content writing is the next area that AI appears … Read more
We partnered with WTM London to produce a simple step-by-step playbook for travel businesses to apply the same tried and tested marketing methods that have helped hundreds of our travel clients grow.