Latest Travel Marketing Tips & Guides

Follow our step by step guides and real-world case studies to grow your business.

The Importance of Relevant Coverage for SEO and GEO

When it comes to securing links and coverage for your travel website, the temptation is often to chase big-name, high-authority publications that look impressive on paper. However, it’s the relevance of the coverage that actually makes the real impact when...

AI Link Building PR Travel Marketing

Posted By

on October 13, 2025

The Importance of Brand for Travel SEO in an AI World

Nearly half of searches now include a brand name, yet many SEO and travel marketing teams still treat brand building as an afterthought. In this post-AI search landscape, that’s no longer an option. AI-powered search relies on signals of trust...

AI Brand PR SEO Travel Marketing

Posted By

Chloe Robinson

on August 26, 2025

Monochrome photograph of a person's waist in black and white, exuding happiness.

How to Organise Successful Press Trips and Measure the Results

Digital travel PR is one of the best strategies for tourism companies because almost half of people worldwide are still influenced by newspaper and magazine articles when it comes to making travel decisions, according to reports. Therefore, getting mentioned in...

PR Travel Marketing

Posted By

Amelia Selby

on December 19, 2024

Happy person wearing active pants laughing during a sleeve photo shoot.

Hotel PR: How to Set Your Hotel Business Apart

If you run a hotel business, there’s no doubt you’re already familiar with the importance of having a strong identity and connecting with your clients, so that you become a brand that they know and trust. However, if you don’t...

Hotel Marketing PR Travel Marketing

The Best Types of PR Campaigns for the Travel Industry – And What To Use Them For?

If you think about it, where do the majority of travellers and potential clients hang out, do their research and make bookings? Online. That’s why digital PR campaigns are perfect for reaching your target audience, while also building a strong...

PR Travel Marketing

Posted By

on July 1, 2024

Travel PR FAQs

Travel PR is something that can get your brand in front of the right people. Done by information sharing essentially, and creating narratives that are exciting, unique, and newsworthy. It’s a long-term strategy – a consistent and ongoing presence that generates...

Posted By

Amelia Selby

on April 3, 2024

How Much Should You Pay For Travel PR?

However, the amount you should be investing in travel PR services seems to still be shrouded in mystery, with many companies paying a lot for little results. We have therefore decided to pull back the veil in this blog, highlighting...

Posted By

Amelia Selby

on February 15, 2024

8 of the Best Destination Marketing Campaigns (And What You Can Learn From Them)

From national tourist boards to independent agencies that offer trips to specific towns or cities, it’s a very effective method of attracting travellers to a location in an engaging and creative manner without employing traditional, explicitly persuasive marketing messages. There...

Copywriting PR Travel Marketing

Posted By

Charlotte Armitage

on January 13, 2023

Monochrome silhouette graphic with shadow.

Five Travel PR Campaigns Examples That We’re Proud Of – And Five That Inspired Us

But the Covid-19 pandemic made it harder for every business to succeed, particularly in our industry with travel restrictions being introduced all over the world. And whilst it now seems a distant memory, travel has still been as turbulent as...

PR Travel Marketing

Posted By

Amelia Selby

on December 8, 2022

How We Gained 124 Links With PR (A Step by Step Guide)

Yet with the development of smartphones, social media and selfies, the past 20 years has arguably played host to some of the most dramatic and fast-paced changes the sector has ever seen. Traditionally, the cornerstone of a PR success would have been...

Link Building PR Travel Marketing

Posted By

Tom Mcloughlin

on February 22, 2019