Latest Travel Marketing Tips & Guides
Follow our step by step guides and real-world case studies to grow your business.
Travel SEO Attribution: Proving Value in a World of Invisible Journeys 
Key Takeaways Travel booking journeys are long, multi-device, and increasingly invisible - making SEO attribution harder than ever. Every attribution model has blind spots, and last-click reporting often writes SEO out of the story entirely. SEO does its heaviest lifting...
AI Hotel Marketing SEO Travel Marketing
The Small & Boutique Hotelier’s Guide to SEO in 2026
Let’s face it, SEO for hotels in 2026 is not for the faint of heart. If you work in the competitive world of hospitality, you undoubtedly know the importance of having a solid and strategic online presence. But how visible...
Hotel Marketing SEO
The Importance of Brand for Travel SEO in an AI World
Nearly half of searches now include a brand name, yet many SEO and travel marketing teams still treat brand building as an afterthought. In this post-AI search landscape, that’s no longer an option. AI-powered search relies on signals of trust...
AI Brand PR SEO Travel Marketing
AI & SEO in 2025: How Travel Brands Can Stay Visible in an AI-Led Search World
In 2025, the relationship between search engines and travel brands has undergone a seismic shift. With the announcement of Google’s AI Mode towards the end of May 2025, AI now acts as both gatekeeper and concierge to the digital travel...
AI Brand SEO Travel Marketing Travel Websites
Travel Search Trends 2025: How to Adapt Your Site
Luckily for you, we’re staying ahead of the game, ensuring next year’s travel trends don’t catch us by surprise. As we near the close of 2024, we’re sharing the scoop on 2025’s hottest travel search trends. From evolving consumer behaviour...
News SEO
How does AI interact with running a travel business and making sales? 
On November 27th 2024 at 10:30am, SEO Travel and Travlaw will be running a webinar to help the travel community understand everything AI.
AI SEO Webinar
How to Set Up a Travel Affiliate Programme for Niche Travel Companies 
At a Glance A travel affiliate programme pays partners - bloggers, creators and niche websites - a commission for every booking they send you. You only pay when a booking actually lands, which makes it one of the most cost-effective...
SEO Travel Marketing
What is going on in Google right now & how to stop losing visitors to your site!
On October 22nd 2024, we’ll be running a webinar to help the travel community understand the current landscape around Google and how to use these learnings to increase visitors to their website.
SEO Webinar
Luxury Travel SEO: Strategies and Best Practices in Search 
While PPC can provide quick business, it requires continual (often expensive) investment. Social media can help solidify your existing customer base, but converting new users takes time and success is far from guaranteed. In contrast, search engine optimisation (SEO) allows...
SEO Travel Marketing
The Future of SEO: How Google SGE & Gemini Will Change Digital Marketing
Following months of testing, Google recently released Google SGE (Search Generative Experience) to all users in the United States, with more countries getting the upgrade soon. At the same time, Google has also expanded Gemini and will soon be bringing...
AI SEO
Content Authorship in Travel and the Importance of Being an Authority 
It’s becoming more and more important to approach your travel marketing in a holistic, integrated way, which means combining the efforts of your PR, social media, SEO and offline teams to make sure that your brand is appearing across the web and being...
Copywriting SEO
What I’ve Learnt from 1539 Hours of SEO Copywriting
Two years later, it’s still something that I read about, write about, talk to clients and colleagues about, and also occasionally (and unnervingly) dream about. Perhaps the first important thing I realised about this job is that copywriting for search...
Copywriting SEO
How to Launch a New Travel Brand – A Proven Marketing Strategy
You’ve taken the plunge. You’re following your passion and starting the travel business you always dreamed of. You’re excited, nervous, impatient. So what next? Launching a new travel brand into the market is a complex process with so many balls...
SEO
What Is The Ideal SEO Title Tag Length – The Advice From Google
On one side of the fence, we have SEO experts stating that Title Tags need to be between 50 and 70 characters in length (including spaces) whilst others state that this length doesn’t matter. Who is right? Let’s dive into...
SEO
Keyword Research for Travel & Tourism – How to Find the Best Keywords for SEO
Finding the Best Travel Keywords We recently launched our Live Case Study with The Travel Aisle and we’ll be using this as a vehicle to share our best SEO tips and knowledge in a live environment that you can follow along. The...
Copywriting SEO
Guidelines For Creating The Perfect SEO Title Tag
There are several factors to consider when creating Title Tags to ensure they work as well as possible to help push your site forward in the search results. A few of the main points to consider, which we will explore...
SEO
The Ultimate Guide to Hotel Marketing Strategy
Do you focus your budget on redesigning your website? Get influencers involved in social media campaigns? Partner up with local businesses and target the community? The world of hotel marketing has never been developing as rapidly as it is right...
Hotel Marketing SEO Travel Marketing
How to Write Travel Content for Search Engines & AI: A Case Study
Key Takeaways Writing travel content that ranks now requires balancing classic SEO principles with how AI interprets topics, intent and structure. Start with strong topic selection and keyword research, then build content that answers real user questions in depth. AI-driven...
Copywriting SEO Travel Marketing
123 Blog Post Ideas for Travel Companies
The truth is that if you know where to look there are hundreds of ideas out there for blog content, but unfortunately these are spread across lots of different sites and aren’t easy to find. To resolve this problem I...
Copywriting SEO Travel Marketing
The Ultimate List Of Free SEO Tools for Travel Companies
There are lots of fantastic tools out there for travel companies to use to optimise your website and find opportunities to promote yourself are online as part of a travel marketing campaign. Many of these are paid and offer fantastic insight,...
SEO Travel Marketing
3 Valuable Types of Link in Travel That Might Surprise You
Link building is always a hot topic in SEO, with Google regularly updating which links are ok or not and opinions flying around left, right and centre about what constitutes a ‘good’ link. Matt Cutts recently declared that guest blogging is done...
Link Building SEO Travel Marketing
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