Latest Travel Marketing Tips & Guides

Key Takeaways  You can produce valuable video content on a phone with no additional kit. Different video types serve different goals - selling destinations, building trust, driving bookings.  Consistency beats production value every time.  Most of these ideas work across...

Key Takeaways  Travel booking journeys are long, multi-device, and increasingly invisible - making SEO attribution harder than ever. Every attribution model has blind spots, and last-click reporting often writes SEO out of the story entirely. SEO does its heaviest lifting...

Key Takeaways  Avoid Manual/Generic Strategies: AI-powered Smart Bidding is now far superior at processing complex travel data to deliver profitable results.  Goal-Aligned Bidding: Use Target ROAS for high-value luxury packages or Maximise Conversions to drive high-volume hotel bookings.  Protect Your...

Key Takeaways  AI is reshaping how travellers search and discover destinations across multiple platforms, making single-channel strategies riskier than ever.  Each channel serves a unique purpose.  Integrated channels amplify each other. Multi-channel marketing protects against algorithm updates and increases conversion...

Let’s face it, SEO for hotels in 2026 is not for the faint of heart. If you work in the competitive world of hospitality, you undoubtedly know the importance of having a solid and strategic online presence. But how visible...

If you run a hotel business, there’s no doubt you’re already familiar with the importance of having a strong identity and connecting with your clients, so that you become a brand that they know and trust. However, if you don’t...

Hidden away on the southern shore of the island of Tierra Bomba, the certified B-Corp hotel is somewhere where like-minded locals and in-the-know visitors enjoy lazy days. Portia started the Blue Apple Beach after moving to Colombia 10 years ago,...

Do you focus your budget on redesigning your website? Get influencers involved in social media campaigns? Partner up with local businesses and target the community? The world of hotel marketing has never been developing as rapidly as it is right...