Latest Travel Marketing Tips & Guides

Key Takeaways  You can produce valuable video content on a phone with no additional kit. Different video types serve different goals - selling destinations, building trust, driving bookings.  Consistency beats production value every time.  Most of these ideas work across...

The marketing landscape is moving at pace, and staying on top of what works and what is ‘best practice’ nonsense is harder than ever.  2026 will be a year of staying dialled into the trends and evolution in the marketing...

On 11th November 2025 at 1:30pm (GMT), we teamed up with Edmund Morris from Equator for a webinar all about the power of numbers-based storytelling in the travel industry.

Nearly half of searches now include a brand name, yet many SEO and travel marketing teams still treat brand building as an afterthought. In this post-AI search landscape, that’s no longer an option.  AI-powered search relies on signals of trust...

The era of artificial intelligence is transforming everything – and travel is no different. From how we plan our holidays to how we search for them online.  If you’ve been keeping half an eye on what’s been happening in search...

In 2025, the relationship between search engines and travel brands has undergone a seismic shift. With the announcement of Google’s AI Mode towards the end of May 2025, AI now acts as both gatekeeper and concierge to the digital travel...