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Latest Travel Marketing Tips & Guides

Follow our step by step guides and real-world case studies to grow your business.
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Travel SEO Attribution: Proving Value in a World of Invisible Journeys
Key Takeaways  Travel booking journeys are long, multi-device, and increasingly invisible - making SEO attribution harder than ever. Every attribution model has blind spots, and last-click reporting often writes SEO out of the story entirely. SEO does its heaviest lifting...
AI Hotel Marketing SEO Travel Marketing

Posted By

Chloe Robinson

on May 20, 2026

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11 Marketing Predictions for Small Travel Brands in 2026
The marketing landscape is moving at pace, and staying on top of what works and what is ‘best practice’ nonsense is harder than ever.  2026 will be a year of staying dialled into the trends and evolution in the marketing...
AI Brand News Travel Marketing

Posted By

Tom Mcloughlin

on January 14, 2026

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The Importance of Relevant Coverage for SEO and GEO
When it comes to securing links and coverage for your travel website, the temptation is often to chase big-name, high-authority publications that look impressive on paper. However, it’s the relevance of the coverage that actually makes the real impact when...
AI Link Building PR Travel Marketing

Posted By

on October 13, 2025

The Importance of Brand for Travel SEO in an AI World
Nearly half of searches now include a brand name, yet many SEO and travel marketing teams still treat brand building as an afterthought. In this post-AI search landscape, that’s no longer an option.  AI-powered search relies on signals of trust...
AI Brand PR SEO Travel Marketing

Posted By

Chloe Robinson

on August 26, 2025

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A Travel Brand’s Guide to Generative Engine Optimisation (GEO)
The era of artificial intelligence is transforming everything – and travel is no different. From how we plan our holidays to how we search for them online.  If you’ve been keeping half an eye on what’s been happening in search...
AI Brand Travel Marketing

Posted By

Chloe Robinson

on July 17, 2025

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AI & SEO in 2025: How Travel Brands Can Stay Visible in an AI-Led Search World
In 2025, the relationship between search engines and travel brands has undergone a seismic shift. With the announcement of Google’s AI Mode towards the end of May 2025, AI now acts as both gatekeeper and concierge to the digital travel...
AI Brand SEO Travel Marketing Travel Websites

Posted By

Chloe Robinson

on June 12, 2025

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How does AI interact with running a travel business and making sales?
On November 27th 2024 at 10:30am, SEO Travel and Travlaw will be running a webinar to help the travel community understand everything AI.
AI SEO Webinar

Posted By

Ben Brook

on November 26, 2024

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The Future of SEO: How Google SGE & Gemini Will Change Digital Marketing
Following months of testing, Google recently released Google SGE (Search Generative Experience) to all users in the United States, with more countries getting the upgrade soon. At the same time, Google has also expanded Gemini and will soon be bringing...
AI SEO

Posted By

Tom Mcloughlin

on May 24, 2024

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90% of AI Travel Itineraries Are Inaccurate – From Permanently Closed Attractions to Fictional Cafes
In fact, almost two-thirds (64%) of travellers expect to use AI to research or plan travel in the future or have already done so.  Gone are the days of sifting through websites, guidebooks and recommendations from friends and family to plan trips....
AI Travel Marketing

Posted By

on April 8, 2024

ChatGPT for Travel Brands: Everything you Need to Know
AI copywriting software isn’t a new creation. But it wasn’t until ChatGPT emerged that a tool looked as though it could start to compete with human writers. After the craze of DALL·E 2 and the huge variety of AI-generated artwork that...
AI Copywriting

Posted By

Charlotte Armitage

on March 1, 2023

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AI Marketing Tools in the Travel Industry – Here’s How to Use Them
83% of executives have shared that AI technology is a priority in their business strategy, with plenty of businesses across a range of industries already using things like AI marketing tools to yield impressive results. For example, companies that used AI...
AI Copywriting News Travel Marketing

Posted By

Charlotte Armitage

on March 1, 2023

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The Ultimate Travel Marketing Playbook

We partnered with WTM London to produce a simple step-by-step playbook for travel businesses to apply the same tried and tested marketing methods that have helped hundreds of our travel clients grow.