Latest Travel Marketing Tips & Guides
Follow our step by step guides and real-world case studies to grow your business.
How We Became a B Corp Travel Marketing Agency (And What It Means for the Industry) 
We're so proud to say that north9 is now a certified B Corp. Fundamentally, B Corp certification reflects our dedication to balancing profit with purpose, and builds on the responsible and ethical way we run our travel marketing agency. This...
Travel Marketing Uncategorized
28 Videos Travel Brands Can Make (for Every Budget) 
Key Takeaways You can produce valuable video content on a phone with no additional kit. Different video types serve different goals - selling destinations, building trust, driving bookings. Consistency beats production value every time. Most of these ideas work across...
Brand Hotel Marketing Organic Social Travel Marketing
Impact Report 2025-26 
Today we launch our Impact Report for our work from April 2025 to March 2026, which you can download here. It’s fair to say the last 12 months have kept us on our toes! War, strife in world economies, political...
News Travel Marketing
Travel SEO Attribution: Proving Value in a World of Invisible Journeys 
Key Takeaways Travel booking journeys are long, multi-device, and increasingly invisible - making SEO attribution harder than ever. Every attribution model has blind spots, and last-click reporting often writes SEO out of the story entirely. SEO does its heaviest lifting...
AI Hotel Marketing SEO Travel Marketing
The Power Of Communities In The Travel Industry
On 23rd April 2026, we’re teaming up with The Conscious Travel Foundation to explore how communities can unlock real value for travel businesses.
Travel Marketing Webinar
Effective Google Ads Bid Strategies for Travel Businesses
Key Takeaways Avoid Manual/Generic Strategies: AI-powered Smart Bidding is now far superior at processing complex travel data to deliver profitable results. Goal-Aligned Bidding: Use Target ROAS for high-value luxury packages or Maximise Conversions to drive high-volume hotel bookings. Protect Your...
Hotel Marketing PPC Travel Marketing
11 Marketing Predictions for Small Travel Brands in 2026
The marketing landscape is moving at pace, and staying on top of what works and what is ‘best practice’ nonsense is harder than ever. 2026 will be a year of staying dialled into the trends and evolution in the marketing...
AI Brand News Travel Marketing
The Benefits of Multi-Channel Marketing for Travel Businesses
Key Takeaways AI is reshaping how travellers search and discover destinations across multiple platforms, making single-channel strategies riskier than ever. Each channel serves a unique purpose. Integrated channels amplify each other. Multi-channel marketing protects against algorithm updates and increases conversion...
Hotel Marketing Travel Marketing
Introducing north9 – the new name for SEO Travel
It’s been 15 years since I brought SEO Travel into the world. At that time I didn’t know anything about business. I had no plans to grow an agency and was still fairly green in my knowledge of the travel...
News Travel Marketing
The Small & Boutique Hotelier’s Guide to SEO in 2026
Let’s face it, SEO for hotels in 2026 is not for the faint of heart. If you work in the competitive world of hospitality, you undoubtedly know the importance of having a solid and strategic online presence. But how visible...
Hotel Marketing SEO
How To Tell Stories With Data That Get Your Brand Noticed
On 11th November 2025 at 1:30pm (GMT), we teamed up with Edmund Morris from Equator for a webinar all about the power of numbers-based storytelling in the travel industry.
Brand Travel Marketing Webinar
The Importance of Brand for Travel SEO in an AI World
Nearly half of searches now include a brand name, yet many SEO and travel marketing teams still treat brand building as an afterthought. In this post-AI search landscape, that’s no longer an option. AI-powered search relies on signals of trust...
AI Brand PR SEO Travel Marketing
A Travel Brand’s Guide to Generative Engine Optimisation (GEO)
The era of artificial intelligence is transforming everything – and travel is no different. From how we plan our holidays to how we search for them online. If you’ve been keeping half an eye on what’s been happening in search...
AI Brand Travel Marketing
How To Build A Great Team as a Travel SME
On 31st July 2025 at 2:30pm (GMT), we're teaming up with Basia Kolosinska from C&M Travel Recruitment for a webinar dedicated to building great teams in the travel industry.
Travel Marketing Webinar
Impact Report 2024-25
Today we launch our Impact Report for our work from 2024-25, which you can download here. This year has been the most challenging yet since we launched the 100% initiative, and so still being able to share some incredible stories...
News Travel Marketing
AI & SEO in 2025: How Travel Brands Can Stay Visible in an AI-Led Search World
In 2025, the relationship between search engines and travel brands has undergone a seismic shift. With the announcement of Google’s AI Mode towards the end of May 2025, AI now acts as both gatekeeper and concierge to the digital travel...
AI Brand SEO Travel Marketing Travel Websites
How To Do Social Media In 2025
On 30th April 2025 at 2:00pm (GMT), we will be teaming up with Valerie Merut for a webinar dedicated to company culture within the travel industry.
Tech Webinar
How To Build A Business Culture Where People Thrive
On 26th March 2025 we teamed up with Claire Steiner for a webinar dedicated to company culture within the travel industry.
Tech Webinar
Take A Journey With… Juan Fernández – Founder of AWE
Juan Fernández is the founder of AWE, an exclusive retreats company that offers an immersive journey into the rich cultural heritage and natural beauty of the Cantabrian Mountains. Before founding AWE, Juan spent most of his life as a high-mountain...
Business Take a Journey Travel Marketing
The Ultimate Guide To Travel Email Marketing 
To be clear, we’re not talking about the type of email marketing that floods your inbox with emails that have little to no meaning. No, we’re talking about a well-thought-out strategy to help you engage with your audience, increase your...
Email Marketing Travel Marketing
Take A Journey With… Johnny Prince – Co-Founder of Timbuktu Travel
Johnny co-founded Timbuktu Travel in 2014 after recognising the need for a platform that allows travellers to design their own trips to far-flung corners of the world. A big believer in honesty, Timbuktu offers flexibility and transparency by providing estimated...
Business Take a Journey Travel Marketing
11 Data Points You Need in 2025 And How To Monitor Them
On January 30th 2025, SEO Travel teamed up with Spike Insight for a webinar that shared everything small businesses need to know about data in the travel industry.
Tech Webinar
How to Organise Successful Press Trips and Measure the Results
Digital travel PR is one of the best strategies for tourism companies because almost half of people worldwide are still influenced by newspaper and magazine articles when it comes to making travel decisions, according to reports. Therefore, getting mentioned in...
PR Travel Marketing
Travel Search Trends 2025: How to Adapt Your Site
Luckily for you, we’re staying ahead of the game, ensuring next year’s travel trends don’t catch us by surprise. As we near the close of 2024, we’re sharing the scoop on 2025’s hottest travel search trends. From evolving consumer behaviour...
News SEO
How does AI interact with running a travel business and making sales? 
On November 27th 2024 at 10:30am, SEO Travel and Travlaw will be running a webinar to help the travel community understand everything AI.
AI SEO Webinar
Sustainable Travel Report: All Trends, Tourism Approaches and Destination Statistics
We’re becoming more conscious. More conscious about our actions and how these impact the world around us. It’s influencing everything we do, including how we travel. In fact, sustainable tourism is rapidly gaining momentum. Gone are the days when travel...
News Travel Marketing
Take A Journey With… Darren Burn – Founder of Out Of Office
Darren founded the company after realising travelling the world as an LGBTQ+ person is not always easy. He wanted to ensure that other travellers had access to people who could help them successfully navigate the world in the safest way...
Business Take a Journey Travel Marketing
15 Travel Content Ideas for Social Media – Instagram, TikTok, Facebook and More 
If you’re not on board at this point, there’s probably no hope. Or you’ve mastered a marketing strategy that the rest of us haven’t, and are managing just fine without any social media for your travel business. (Feel free to share your...
Travel Marketing
How to Set Up a Travel Affiliate Programme for Niche Travel Companies 
At a Glance A travel affiliate programme pays partners - bloggers, creators and niche websites - a commission for every booking they send you. You only pay when a booking actually lands, which makes it one of the most cost-effective...
SEO Travel Marketing
The Best Travel Conferences to Attend in 2025 (35 of them!)
Whether you are a small business owner, journalist, in-house travel marketing team, blogger, industry professional or anyone else in travel, these events give you the opportunity to learn, network and improve on all fronts whatever your position. We’ve pulled together a list...
News Travel Marketing
What is going on in Google right now & how to stop losing visitors to your site!
On October 22nd 2024, we’ll be running a webinar to help the travel community understand the current landscape around Google and how to use these learnings to increase visitors to their website.
SEO Webinar
Luxury Travel SEO: Strategies and Best Practices in Search
While PPC can provide quick business, it requires continual (often expensive) investment. Social media can help solidify your existing customer base, but converting new users takes time and success is far from guaranteed. In contrast, search engine optimisation (SEO) allows...
SEO Travel Marketing
Take A Journey With… Debbie Misajon – Founder of The Coconut Traveler
The B-Corp certified company crafts unique experiences for discerning travelers worldwide and provides travel advisors and global tour operators with exceptional itineraries and experiences on the islands. Debbie founded the company after a diverse hospitality career that saw her work...
Business Take a Journey Travel Marketing
The Foundation of a Successful Travel Content Strategy
Now that almost everyone has access to a phone or a laptop, everyone is a content creator, or at least has the capacity to be one. And the introduction of AI writing tools like ChatGPT means that it’s easier than ever to...
Copywriting Travel Websites
Take A Journey With… Portia Hart – Blue Apple Beach
Hidden away on the southern shore of the island of Tierra Bomba, the certified B-Corp hotel is somewhere where like-minded locals and in-the-know visitors enjoy lazy days. Portia started the Blue Apple Beach after moving to Colombia 10 years ago,...
Hotel Marketing Take a Journey Travel Marketing
100% Impact for 2023
Today we launch our Impact Report for our work from 2023, which you can download here. To say we’re proud of the work so far is an understatement. To say it hasn’t been a huge challenge even more so! But when...
News Travel Marketing
The Future of SEO: How Google SGE & Gemini Will Change Digital Marketing
Following months of testing, Google recently released Google SGE (Search Generative Experience) to all users in the United States, with more countries getting the upgrade soon. At the same time, Google has also expanded Gemini and will soon be bringing...
AI SEO
Take A Journey With… Tom Williams – Founder of Desert Island Survival
His love for expeditions started in colder climates when he raced 367 miles to the North Pole in 2010 – and won! Since he has cycled over the Andes, sailed 8,000 miles through the Pacific Ocean, and is both a...
Business Take a Journey Travel Marketing
Take A Journey With… Duncan Grossart – Founder of Journeys With Purpose
The company delivers transformative experiences in wild nature in order to catalyse action to restore our natural world and foster economic vitality and welfare of local communities. This includes an exclusive “Seven Worlds, One Planet” global curriculum of in-the-field immersive experiences,...
Business Take a Journey Travel Marketing
Travel PR FAQs
Travel PR is something that can get your brand in front of the right people. Done by information sharing essentially, and creating narratives that are exciting, unique, and newsworthy. It’s a long-term strategy – a consistent and ongoing presence that generates...
PR
Take A Journey With… Claire Copeman – Co-Founder of Adventure Tours UK
She started the company to create the kind of adventures that she and her husband (and fellow co-founder) go wild for. Adventure Tours UK offers holidays for people who get their thrills from being in the outdoors and who want...
Business Take a Journey Travel Marketing
How to Assess Backlink Quality: A Guide 
Basically, Google needs links to find, crawl and index websites. Indexed pages are the pages you see in search results and Google uses links to understand how to categorise your website and position where you should be. From a link...
Link Building
How Much Should You Pay For Travel PR?
However, the amount you should be investing in travel PR services seems to still be shrouded in mystery, with many companies paying a lot for little results. We have therefore decided to pull back the veil in this blog, highlighting...
PR
Take A Journey With… David Guthrie – Co-Founder of A Tent with a View
He has spent over half his life in Tanzania, starting as a wildlife guide in Selous Game Reserve before later becoming involved in lion research in Selous and founding the endangered green turtle project in Saadani National Park. David was,...
Business Take a Journey Travel Marketing
Content Authorship in Travel and the Importance of Being an Authority
It’s becoming more and more important to approach your travel marketing in a holistic, integrated way, which means combining the efforts of your PR, social media, SEO and offline teams to make sure that your brand is appearing across the web and being...
Copywriting SEO
Introducing The Travel Growth Accelerator
One of our core values as a business is transparency, which we strive to uphold through the way we work and the way we keep our clients informed about our process. We’re also dedicated to helping facilitate change, which is...
B2B Outreach Travel Marketing
Workation Inflation: Hybrid And Remote Working Report and Statistics
Hybrid working, where employees can work from the office, home, or somewhere else, has become more commonplace across a range of industries and 70% of employees want these flexible remote work options to continue. Many people are no longer restricted to five...
B2B Outreach Travel Marketing
100% Impact – 2022
What a whirlwind! Time has flown by and it seems like a long time ago since I came down off the moor and pitched the 100% initiative to Claire. 2 years on and I’m hugely proud of what we’ve achieved so far. ...
News Travel Marketing
ChatGPT for Travel Brands: Everything you Need to Know
AI copywriting software isn’t a new creation. But it wasn’t until ChatGPT emerged that a tool looked as though it could start to compete with human writers. After the craze of DALL·E 2 and the huge variety of AI-generated artwork that...
AI Copywriting
AI Marketing Tools in the Travel Industry – Here’s How to Use Them
83% of executives have shared that AI technology is a priority in their business strategy, with plenty of businesses across a range of industries already using things like AI marketing tools to yield impressive results. For example, companies that used AI...
AI Copywriting News Travel Marketing
14 of the Best Marketing Ideas for Travel Agencies in 2026
Travellers in 2026 are more informed, more fragmented and harder to reach than ever before. They're discovering destinations on TikTok, validating choices through AI tools, and booking through whichever channel builds the most trust. For travel agencies, that means the...
Copywriting Travel Marketing
8 of the Best Destination Marketing Campaigns (And What You Can Learn From Them)
From national tourist boards to independent agencies that offer trips to specific towns or cities, it’s a very effective method of attracting travellers to a location in an engaging and creative manner without employing traditional, explicitly persuasive marketing messages. There...
Copywriting PR Travel Marketing
Five Travel PR Campaigns Examples That We’re Proud Of – And Five That Inspired Us
But the Covid-19 pandemic made it harder for every business to succeed, particularly in our industry with travel restrictions being introduced all over the world. And whilst it now seems a distant memory, travel has still been as turbulent as...
PR Travel Marketing
What I’ve Learnt from 1539 Hours of SEO Copywriting
Two years later, it’s still something that I read about, write about, talk to clients and colleagues about, and also occasionally (and unnervingly) dream about. Perhaps the first important thing I realised about this job is that copywriting for search...
Copywriting SEO
5 Things I Learnt From My One-Month Workation
Setting our own hours, signing off our own annual leave and self-managing work are all processes that we have put in place to make north9 an even better place to work. But, things got really exciting last year when a one-month workation...
Travel Marketing
How to Launch a New Travel Brand – A Proven Marketing Strategy
You’ve taken the plunge. You’re following your passion and starting the travel business you always dreamed of. You’re excited, nervous, impatient. So what next? Launching a new travel brand into the market is a complex process with so many balls...
SEO
What Is The Ideal SEO Title Tag Length – The Advice From Google
On one side of the fence, we have SEO experts stating that Title Tags need to be between 50 and 70 characters in length (including spaces) whilst others state that this length doesn’t matter. Who is right? Let’s dive into...
SEO
21 Mistakes Travel Businesses Make When Building A New Site 
However, where you put in that time and how effectively it is used can easily be determined very early in the planning process, provided you make sure to understand where things can go wrong and how best to avoid them....
Tech Travel Websites
Keyword Research for Travel & Tourism – How to Find the Best Keywords for SEO
Finding the Best Travel Keywords We recently launched our Live Case Study with The Travel Aisle and we’ll be using this as a vehicle to share our best SEO tips and knowledge in a live environment that you can follow along. The...
Copywriting SEO
Guidelines For Creating The Perfect SEO Title Tag
There are several factors to consider when creating Title Tags to ensure they work as well as possible to help push your site forward in the search results. A few of the main points to consider, which we will explore...
SEO
The Ultimate Guide to Hotel Marketing Strategy
Do you focus your budget on redesigning your website? Get influencers involved in social media campaigns? Partner up with local businesses and target the community? The world of hotel marketing has never been developing as rapidly as it is right...
Hotel Marketing SEO Travel Marketing
Email Marketing Automation: Best Practices for Travel Companies
Online stores that send 4 emails a day with irrelevant products or services. Emails you see and instantly delete, mark as read, or unsubscribe. Does this sound familiar? We know the feeling. This is why we make it our mission...
Email Marketing Travel Marketing
We’re 10 years old. An announcement…
It’s flown by, with lots of ups and downs. Not least the pandemic that shall not be named that we currently find ourselves recovering from. Back in 2011, I had no aspirations of building an agency. I just liked the...
News Travel Marketing
The Best Travel Company Logo Designs and How to Create Them
A logotype translates a thousand-word story, your story, into simple and limited graphic elements. If your company specialises in travel, this complex translation exercise becomes much easier. Travel logos aim to inspire, to ignite the wanderlust in all of us....
Design Travel Marketing
How We Gained 124 Links With PR (A Step by Step Guide)
Yet with the development of smartphones, social media and selfies, the past 20 years has arguably played host to some of the most dramatic and fast-paced changes the sector has ever seen. Traditionally, the cornerstone of a PR success would have been...
Link Building PR Travel Marketing
How to Write Travel Content for Search Engines & AI: A Case Study
Key Takeaways Writing travel content that ranks now requires balancing classic SEO principles with how AI interprets topics, intent and structure. Start with strong topic selection and keyword research, then build content that answers real user questions in depth. AI-driven...
Copywriting SEO Travel Marketing
Introducing Our Live Case Study…
SAY HELLO TO THE TRAVEL AISLE. There are a lot of people on the internet saying an awful lot of things about digital marketing, and more often than not they have no evidence behind them to support what they are saying....
News
21 Travel Companies Getting Their Digital Marketing Right (That You Can Copy in 2025!)
To help guide you on where that should be, we’ve pulled together a variety of travel companies who excelled in different areas of their marketing in the past few years, which you can learn from (and copy!) in 2025. Some...
News Travel Marketing
123 Blog Post Ideas for Travel Companies
The truth is that if you know where to look there are hundreds of ideas out there for blog content, but unfortunately these are spread across lots of different sites and aren’t easy to find. To resolve this problem I...
Copywriting SEO Travel Marketing
The Epic Guide to Pinterest for Travel Companies
Using Pinterest can add a new dimension to your travel marketing, alongside the twin pillars that are Facebook and Twitter. Pinterest pins are far more durable and wider reaching than a tweet or a Facebook post. According to T3Leads, a Pinterest pin...
Travel Marketing
The Ultimate List Of Free SEO Tools for Travel Companies
There are lots of fantastic tools out there for travel companies to use to optimise your website and find opportunities to promote yourself are online as part of a travel marketing campaign. Many of these are paid and offer fantastic insight,...
SEO Travel Marketing
3 Valuable Types of Link in Travel That Might Surprise You
Link building is always a hot topic in SEO, with Google regularly updating which links are ok or not and opinions flying around left, right and centre about what constitutes a ‘good’ link. Matt Cutts recently declared that guest blogging is done...
Link Building SEO Travel Marketing
5 Link Building Tips for New Travel Websites
The online travel industry is growing by the second with new websites popping up left, right and centre. These might be new travel startups, affiliate sites or travel blogs who are all looking to get a piece of the action...
Link Building Travel Marketing Travel Websites
Ready for more learning?
Try these podcast episodes
Season 3 Episode 9
Duncan Grossart
Finding Brilliant People, Rewilding & Leading with Heart
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Season 3 Episode 8
Lydia Eva Mpanga
Female Empowerment, Community Impact & Competing with Big Brands
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Season 3 Episode 7
David Guthrie
Sustainable Development Goals, Innovative Tourism & Building a Legacy
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